In 2020, this newspaper published a documentary series that reflects the potential consequences of the epidemic in the next society. Five years after Covid, we review some of these great issues.
Before the outbreak of Pandemia Mercadona, only 300,000 online requests (46 million euros) did not exceed the internet sales in the Inditex Group 14 % of the total rotation rate (3.9 billion). They are only two examples that show that the world today is another. Bandimia stole a transformation that started years ago, but this imprisonment.
Today, MERCADNA sells nearly twenty times more online. In total In 2024, he presented 842 million euros Through its online channel (2 % of the total), according to the accounts presented last week, while Inditex 10,160 million entered into 2024 on this road (26 % of the total), three times what he got before the epidemic.
The annual results published by Galician Companyi reveal last Wednesday that the group founded by Amencio Ortega is the one that mostly sells it online in Spain, to exceed Amazon (7000 million). In third place, El Corte Inglés is located, with 17.3 million requests per year, despite a distance from Inditex. Shin, the “low -cost” Chinese giant in this environment, but the company does not provide bills in Spain.
In 2020
Store sales began to take off online, but the epidemic accelerated the process.
now
Big companies like Mercadona or Inditex settled their work online in record time, but even small companies that launched shy websites to survive, continue to sell online.
“E -commerce” is fully settled online and consumers buy clothes, food, furniture or trips from mobile phone every moment. Five years ago, PandeMic forced all material stores and companies who wanted to survive, and opened their channels online more or less professional. According to Statista data, Internet business has grown in Spain by 73 % since the epidemic. Of the 13300 million that this road entered at the end of 2019, in 23114 million from 2024.
However, although online motivation, some analysts expected at the time that fear of infection will turn societies into consumers more independent than the financial store, something that has not happened to some extent. Online sales were strengthened by the epidemic, but the material channel is still predominant. In fact, although in 2020 there was a major explosion of online purchases that remained in 2021, in 2022, he began to return a more normal trend.
ACOTEX Chairman, Eduardo Zamla, the owner of the textile trade, expected in 2020 to grow “online” format because of the increase in confidence in this channel, but “does not exceed 15 % of the total” because Spain is a country “to go out to buy live experiences and live.” The years have proven to be right. Today, the “retail” internet trade is about 15 %, although 25 % were shooting in the years of the epidemic. After reviewing the data, Zamácola confirms this newspaper that “online coordination” has settled.
“The sale of Internet clothes has increased to 25 % of the total rotation rate in the epidemic, but it has already settled about 15 %.”
Eduardo Zamakla
ACOTEX Head, Her Labor Labor
The problem now has a “commercial retail trade” is not “online” or material, but sales in general. “The purchase habits have changed to the fashion account because the consumer now gives the priority of other experiences such as going to dinner or traveling.” In addition, low -cost “Take -FF OF” is added, some physicists such as Primark but others online just like China Shein.
Besides sales of clothes and shoes, the restrictions of mobility have strengthened the proximity trade. Through the new websites that were created “AD HOC” by having to adapt to the conditions, and to purchases in the nearby stores that the Spaniards have to avoid wonderful displacement operations.
Although at first it appears that it may be the direction that has settled, Kantar’s consulting data reveals that after the epidemic purchases have returned to large areas. Thus, Mercadona has increased its share in the market by 25 % to about 27 % of the total purchases since 2020, Carrefour increased from 7 % to 9.8 % of the shares, and Lidl is already the third in the table after Sorpass to Grupo Dia in 2021, with 6.5 % of total sales in our country today.
In 2020
The Spaniards changed the large surfaces of the neighborhood stores, and proximity stores that allowed not to perform large disputes and avoid infections.
now
Large food chains have regained their market fees. Mercadona is already 27 % of the total sales in Spain.
The effect of “e -commerce” on the Spanish economy is important, with a contribution to GDP that affects 6 % (two points above the European average). César Tello, General Manager of Edigital (Spanish League of Digital Economy), explains that technology has become a “essential pillar of growth and transformation”.
According to the study of this relationship with the National Observatory of Technology and Society (ONSI), Spain already has 27.9 million online buyers. “Not only does a new purchase channel I have, allowing companies to reach consumers anywhere in the world, but also improving operational efficiency, customer experience and logistics services,” says Telo.
On the other hand, prosperous
In the worst moments of the epidemic, there were also sounds that indicated that all the above in the circular economy would be lost due to the fear of physical contact due to infections. Nothing beyond reality. The second hand witnessed a significant growth due to the low income available to families and platforms such as Wallapop their golden moments. In imprisonment, the “application” launched its sales by 10 %.
“Those who used” delivery “applications in a timely manner for the context of the epidemic have now fueled them in day to day.
Sasha Mishoud
Joint glove
Currently, there are already 19 million active users in southern Europe. Since 2019, Walpub has increased his sales by 355 %, says Edweren de Otaza, director of management and innovation of the company, who shows that after the epidemic, “the unification of a circular consumption model has been observed, but also in its sale.”
Online consumption also means “delivery”, that is, you are able to manage a mobile phone, that is, buy or charging at home we need. Glovo is the “application” that takes palm trees in this and the joint founder, Sacha Michaud, admits that five years ago they have begun to see “a change in the initial tendency in consumption habits” that are now “a reality.”
“Those who used” delivery “applications in a timely manner for the context of the epidemic have now merged them in day to day. Not only does it seek food at home, but also, as well, more frequently, to perform the weekly purchase or request electronics, flowers, jewelry or pets. ”
Within five years, other online consumption platforms were photographed by Blalacar. The company has grown to travel to 55 % since 2019 and already reaches 87 % of Spanish cities. The operations director, Florent Panwrath, says the joint car has become a “ally of Spain countryside”. In addition, at the behavioral level, the platform has discovered a significant increase in trips on Thursday and Monday compared to Covid, “a sign that users are most likely to long for the flexibility of work remotely.”
In 2020
This is what we have five years ago:
This was the fifth episode of A documentary series “Then what?” This newspaper was published in 2020, which is reflected in the possible consequences of the epidemic in the next society.
After that, societies united a new economy based on the concept of participation, and renting things instead of obtaining them. The questions that arose were the following: Will the idea of participation continue? Will the epidemic mean a change in our consumption trends?
Press. There were not many players or wrong news, and citizens were not exposed to many lies that are likely to be dangerous, a serious problem related to social networks. How was the press reaction?
