In the influence and music market, it may take to the job for months. It is not uncommon for advertising contracts to take 60 or 90 or up to 120 days to reach the effect of the influencer or artist. The delay that makes it difficult to plan the financial planning of those who already have an organized profession.
He was facing these same bottlenecks Igor Punato I decided to change the title and found PastaTechnical aims to solve this problem specifically: giving the ability to predict and financial infrastructure Creator economyThe sector that brings creators from content, agencies and artists.
The company is already moving more than $ 25 million per month in payments and projects that amount to 500 million dollars in the volume of transactions by the end of 2025. The value of the Creator’s Economy Market is 191.55 billion dollars by 2025, which is the five -year projection from now is 528.39 billion dollars.
Investing in creativity
Bonatto began his career in Audioval in early 2010, after graduating from the cinema in Canada. He even produced an advantage, but he witnessed his largest project – a science fiction – was suspended due to a lack of investors. “Not only my project. The problem was the creative economy as a whole: there were no data or mechanisms for measuring risk and attracting private capital,” he says.
From this frustration, pasta was born in 2022. Initially, Bonatto created a model of predicting results and creative project risk based on data and standards. He has been assisted by a noodle colleague and a joint founder, Ian Carvalho, today’s doctorate in artificial intelligence.
The logic was that if the investments did not occur because the creativity market is more unpredictable, it is necessary to find a way to measure these risks.
Like many companies, the initial idea did not succeed and the company found itself near bankruptcy at the end of 2023. “We took a greater step of leg,” Bonatto summarizes. The pasta had expanded very quickly with new industries, such as games. “We had to deal with a credit portfolio that could not bear the tremor,” he says.
Startup adapted its technology to serve the influencers – and witnessed its market.
Or Allo DossCreators‘
The pasta is a kind of Digital Bank for Creator economy. The platform allows agencies such as Br Media, Kondzilla and GR6 Automated all the campaign to pay the campaign, from a contract to a settlement with the creator.
Fintech also expects dues and provides credit based on social standards such as participation, followers and opinions. In practice, the effect that will happen in 90 days can be pushed to take commercial measures in hours.
The platform has already achieved more than $ 180 million in the announcement in 2024 and arrived today About 10,000 establishments.
According to Bonatto, one of the biggest difference is to be able to provide hypothetical based on the creative behavior of the creator. The default index is close to scratch.
Noodle also works with Exchange services, in partnership with online charging, to serve neglected creators in dollars.
Expectations and a new tour
After receiving a contribution Seeds From $ 5 million in 2024 led by QED Investors, Noodle began a stage of expansion. The company made a quarter of the credit spent between November and March, and rented new executives A new tour is preparing for the second half of this year.
With the transfer of more than $ 120 million in return and The estimated market is half a trillion dollars in the coming yearsAccording to Coldman Sachs, the company wants to lead the country’s creative economy infrastructure.
“I gave up my career so that other creators do not have to give up their children,” Bonatto summarizes. “We want to make sure that there is no good idea in the stairs because there is no money.”
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Brook ally
(Brook ally)
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Twenty -one pilot
(Toul and twenty pilots)
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Christina Aguilera
(Christina Aguilera)
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Sean Paul
(Sean Ball)
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Steaveaoki
(Steaveaoki)
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Singer Shakira
(Singer Shakira)
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Cantor bite.
(Cantor Sting)
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New York, New York – September 08: Olivia Rodrigo applied to “Today” in NBC at Rockefeller Plaza on September 8, 2023 in New York City. (Photography NDZ/Star Max/GC)
(Celebrity Scenes in New York City – September 8, 2023)
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Nisa Barrett
(Nisa Barrett)
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Rovos soil
(Ground Rüfus)
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James Haji
(James Howeid)
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Red girl
(Red girl)
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Capital fountains
(Capital fountains)
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inhalation
(inhalation)
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Caribu
(Caribu)
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JPEGMAFIA
(JPEGMAFIA)
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Disco lines
(Disco lines)
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Sean Mendes
(Sean Mendes)
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London, England – 04 March. (Ball Rob Photography/Wires)
(Alanis Morisette in O2 Shepherd’s Bush Empire, London)
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Benson Bon
(Benson Boone)
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Tate Mcrae
(Tate Mcrae)
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(Kasablanca)
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(ARHARM)
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(Justin Timberlake)
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Noura Jones, nine grams, will be one of the great attractions at the Popload 2025 Festival, which will also display a diversified program and strategic partnerships
(Norah Jones, nine Grammys, will be one of the wonderful attractions at the 2025 Popload Festival, which will also include a varied program and strategic partnerships.)
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Los Angeles, California – September 16: Billy Joe Armstrong and Tri Cole of Green Day was seen on September 16, 2024 in Los Angeles, California. (Photography of PG/Bauer-Griffin/GC)
(Celebrity Scenes in Los Angeles – September 16, 2024)
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(Files) Independent presidential candidate Cornell West addresses a supportive gathering of Palestinians on the third day of the Democratic National Congress (DNC) at the United Center in Chicago, Illinois, on August 21, 2024. A green party activist. Liberal “armed and homosexuals”. The American presidential elections are delivered between Democrat Harris and Republican Trump. However, this year the two -party system still leaves this year for three marginal players who can influence after the superior elections on November 5 (Matthew Hatcher / AFP)
(File files-United States)
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Green day
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Katie Perry was confirmed in Rock in Rio 2024
(Katie Perry was confirmed in Rock in Rio 2024)
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Hozsydney, Australia – November 15: Hozier offers in Arena Qudos Bank Arena on November 15, 2024 in Sydney, Australia. (Photo by Nina Franova/Wireless)
(Hozy confirmed offers for the month of May and June in Brazil)
