What is happy wine? Learn about the new trend betting on less complicated drinks
Did you know that? vintage The green color can be redWhite and even Rose? And that the color of white wine can vary from pale yellow to golden yellow? And blue wine, have it proven? do you know? The color of the food can be a specific element for the consumer to define it between one and the other. In addition to color, the distinct packaging can also affect the choice of the consumer. In the wine world, it is not different. To overcome the new consumer looking for lighter wine, less complicated and less alcohol, the wine industry was adapting. Taking into account the young consumer, but without giving up the fans of the believers, the industry is re -invented itself.
In Wine Paris, 10-12 February, more than 5,000 vulnerable companies and more than 40,000 visitors from 130 different countries were gathered to provide the latest trends in this sector. What was seen in the exhibition is the launch of wine with modern packaging and distinct design. For example, a traditional Italian sparkling, but it is packed in a bottle with a device that close the neon light, with the aim of drawing the attention of the consumer on the bar, or stickers with manga images, and Japanese design. Even the Brazilian artist Romero Breto appeared with a line of stickers in an Italian wine factory.
It also contained blue wine, with alcohol content less than 6 %, and stickers signed by famous artists. Anything goes to attract the attention of this generation. The product itself is not highlighting. This is a wine of little complexity, with a little alcohol or non -alcohol, which is called “Happy Wine”, to relax at any time. Really, uncomplicated wine. How are you in this new direction, traditional wine, famous wine Bordeaux, Al -Alasan? They follow their wonderful lives, the same content of alcohol (after all, they have a sectarian rules of the original), a lot of complexity, and high prices.
For us who we win, they reach the euro – that is, prepare your pocket. The wine industry passes with a transformation, and it is important to understand that this new trend is not a threat to traditional wine, but it is an opportunity to attract a new audience and expand the market. Happy wine, with its modern packages and distinctive design, can be a choice for those looking for lighter and more complex wine, without giving up quality and taste. For traditional wine lovers, there is nothing to fear, because classic wine will remain appreciated by those who love them.
1/10
RAFA Costa E Silva: After passing through the award -winning European restaurants, responsible for Lasay, the first place in this classification of the informal exam.
(RAFA Costa E Silva: After passing through the award -winning European restaurants, he is responsible for Lasay, the first place in this classification of the informal exam.)![Fabricio Limous and Lezian Aroca, from the original: Searching for the Brazilian people to develop the list]( "Fabricio Limous and Lezian Aroca, from the original: Searching for the Brazilian people to develop the list")
2/10
Fabricio Limous and Lezian Aroca, from the original: Searching for the Brazilian people to develop the list
(Second place – origin (Salvador). The chefs, Fabricio Limos and Lezian Aroca, from the original: research on the Brazilian people to develop the list.)![Pork house in Sao Paulo: Despite the menu menu, there is a vegetable menu option]( "Pork house in Sao Paulo: Despite the menu menu, there is a vegetable menu option")
3/10
Pork house in Sao Paulo: Despite the menu menu, there is a vegetable menu option
(Third place – Casa Do Porco (SP).![Experience at OTIZER: For only 30 people at one time]( "Experience at OTIZER: For only 30 people at one time")
4/10
Experience at OTIZER: For only 30 people at one time
(Experience in otizer: for only 30 people at one time)![]()
5/10
(Fifth place – Mane (SP). In addition to AA CARTE dishes, the restaurant contains a list of tasting (680s, without coordination) and three cycles menu, which is also presented at dinner by 280 backers, with the entrance and the main cycle and sweets, in addition to a bell.)
![Nelita Plate: A successful path in only three years]( "Nelita Plate: A successful path in only three years")
6/10
Nelita Plate: A successful path in only three years
(Sixth place – NELITA (SP). Tasting (590 REEis), 11 stages, only at the meter, at dinner, from Tuesday to Saturday, and all serial dishes can be requested from La Carte.)![The chefs are enough and Dante Passi, German, is Bahia: Work in partnership in Dom before opening their own restaurant]( "The chefs are enough and Dante Passi, German, is Bahia: Work in partnership in Dom before opening their own restaurant")
7/10
The chefs are enough and Dante Passi, German, is Bahia: Work in partnership in Dom before opening their own restaurant
(Seventh place – manga (Salvador). Chefs Kafi and Dante Passi, German, is Bahia: Work in Dom before opening their own restaurant.)![Louis Philip Souza, from Evvai: a star of Michelin's guide]( "Louis Philip Souza, from Evvai: a star of Michelin's guide")
8/10
Louis Philip Souza, from Evvai: a star of Michelin’s guide
(Eighth place – Evvai (SP).![Prato do hunger Tavern: Speakesy à la Italiano]( "Prato do hunger Tavern: Speakesy à la Italiano")
9/10
Prato do hunger Tavern: Speakesy à la Italiano
(Ninth place – osteria (SP). Chef Marco Renzetti serves only 11 stages of tasting the (640 -head) list, which changes daily, with little repetition.)![Manu Boufara, from Mano: A first restaurant in Brazil led by a woman to present a tasting menu only]( "Manu Boufara, from Mano: A first restaurant in Brazil led by a woman to present a tasting menu only")
10/10
Manu Boufara, from Mano: A first restaurant in Brazil led by a woman to present a tasting menu only
(Tenth place – Manu (Cortytiba). Since 2011, Mano Boufara Mano, in Cortytiba, the first restaurant in Brazil led by a chef only serves a tasting menu – costs 720 rings, without coordination.)
