A new company begins to use artificial intelligence every 5 minutes – computers
The numbers are part of a report that has just been released AWS This indicates the development of a comparison of last year’s results, when the company made the first analysis in Portugal. Andre Rodriguez, Director of AWS technology in southern Europe and FranceIt highlights the fact that 41 % of Portuguese companies use artificial intelligence, compared to 35 % in the opening of Portugal last year.
The adoption is accelerated with a growth rate of 17 % and “every five minutes begins with a new company to use artificial intelligence”, ” Andre Rodriguez highlights an interview with TEK.
“In the past two years, there have been a lot of proofs in the field of experimentation and concepts, but I see 2025 different, with companies that already have very concrete ideas from the place of betting and focusing more on how to solve work problems and improve customer experience,” says AWS Director in Southern Europe and France.
According to the study, “Opening the potential of artificial intelligence in Portugal”and The benefits of adopting artificial intelligence are already clear, with 77 % of companies that have adopted technology to verify significant improvements in productivityIncluding simple data analysis (66 %), improving customer service (53 %) and automating routine tasks (54 %). It also stipulates that “94 % of Portuguese companies reports revenue increases at a rate of 30 % on average due to the adoption of artificial intelligence, which indicates the impact of artificial intelligence on the competitiveness of companies.”
Andre Rodriguez explains that Portuguese startups stand out in the use of artificial intelligence, which is normal like “they have the most air -conditioned talent to adopt technology quickly”. More than 62 % already depend on artificial intelligence and is much higher than other commercial patterns. To note 55 % of emerging companies of artificial intelligence has an integrated technology in its strategies, compared to 38 % across Europe.
In the study, it is highlighted Display.ai case, emerging with an artificial intelligence conversation platform that allows companies to create and implement virtual assistants without coding. The Portuguese company is already benefiting from Amazon Bedrock to improve its capabilities to chat artificial intelligence and customer service in the insurance and banking sectors, among other things, highlighting a 30 % increase in customer satisfaction. But Andre Rodriguez also refers to other cases, such as Outsystems or ASCENDI.
Large companies and slow rhythm
The Director of AWS technology admits that there is a deeper challenge in adopting the generalization of the adoption of artificial intelligence for all companies. Large companies and small and medium companies fail to startups in relation to the use of the most advanced uses of artificial intelligence.
From data, 55 % of large companies are already used, but not more efficient. “The adoption level is encouraging and compares well with the rest of the market, but there is a Anxiety that many of them are limited to the basic technology application, with a focus only on efficiency gains and practicalAndrei Rodriguez says, noting that this can prevent more strategic use of males, such as creating new products or in turning the entire sectors through innovation.
Only 11 % of Portuguese companies are in the most advanced stage in adopting artificial intelligence and using technology to transfer operations and commercial services mainly, compared to 35 % of startups.
The data also indicates that only 47 % have a budget for Amnesty International, compared to 58 % in Europe.
In the analysis, three challenges have been defined that continue to prevent companies from taking more party from artificial intelligence and can act as a barrier, highlight The lack of digital skills, the perception of costs and organizational security, which is seen as an essential obstacle.
AWS will continue to monitor the development of artificial intelligence and look in the future Andre Rodriguez admits that through the correct support and skills of innovation and experience, Portugal can issue the full potential of Amnesty International, Increased innovation and increased competitiveness.
In the study, there are three areas that can invest, such as constant support for startups, artificial intelligence, accelerating digital transformation in all sects and expanding support for small and medium -sized companies and large companies to strategically integrate artificial intelligence.
