Apple or Samsung: After everyone who drives the smart phone market? – equipment

Despite commercial tensions, the smart phone market grew in the first quarter of 2025 IDC indicates For a growth of 1.5 %Focusing on sending equipment to stores, With Samsung in lead, the corresponding research analysis offers a different point of view.

According to advanced data by analysts, The market recorded about 3 % During the first three months of the year. In the interview analysis, it focuses on smart phone sales, Apple ranks first among the five largest factorsS.

4 % growth in Apple sales was driven by launch iPhone 16eRefer to analysts. Although Expanding outside its main marketsWith the growth of two in Japan, India, the Middle East and Africa, Cuperno technology faced challenges in its largest marketsWith stagnation or decrease in sales in the United States, Europe and China.

A Samsung is second Despite a slower start due to the delay in the font Galaxy S25that it The sales were recovered with the arrival of the top part of the range and smartphones Galaxy a. It is still in the Galaxy S25 line, Ultra models have gained more “weight” between the total brand sales during this period.

Third, Xiaomi continued to show a strong dynamic growthPatured by expanding the new markets, but also to grow in the local market, where its existence is increasing as a distinguished brand thanks to enter The electric vehicle marketRefers to analysts,

Outside the top 5, which highlights the Chinese and Oppo, CounterPoint notes that Honor, Huawei and Motorola grow quickly. On the one hand, Huawei claimed to be the largest manufacturer in the Chinese market during the first quarter of the year. On the other hand, Honor and Motorola showed great signs of growth in multiple markets.

According to the Ancient Malhotra analyst, The smart phone market had a “mixed” start in 2025. If the first quarter reflects an improvement in mature emerging markets, such as North America, Europe and China, signs of fatigue showed slowing after the recovery that was felt in 2024.

The sales during the first quarter of the year were “particularly strong”The analyst, with a highlight of the motive in the request thanks to the subsidies program launched by the Chinese government.

Despite the new dynamics brought by the launch of the Galaxy S25 and iPhone 16E models, The market slows down with an increase in economic uncertainty and fears related to the trade war, especially at the end of the quarter.

Analysts are advancing this Consumer’s economic uncertainty may lead to postponing smart phone purchases. In addition, increased commercial tensions and instability in supply chains can be translated into a negative impact on the market in the short term. Although long -term predictions remain stable, analysts expect the market to shrink by 2025.