Avoid blaming mercy, Apple is considering increasing the price of iPhone and using IA to improve the battery | economy
Apple studies increase the prices of the new iPhone line, “17” models, which must be launched in September. Possible discharge will accompany new features and changes in devices design. according to Wall Street JournalThe company wants to prevent the amendment from linking with American definitions on Chinese products – most devices of Cuperno are prepared China.
Even with the signing of the agreement on Monday between us and China to suspend most of the bilateral definitions, an additional cost 20 % It was imposed by US President Donald Trump, on the basis of combating trafficking in Fntanil. Trump also gave smartphones with another rate on Chinese products, which, by new agreement, will go temporarily 125 % to 10 %.
Tim Cook, CEO of Apple, dealt with the increasing pressure of the commercial conflict between the two countries, threatening the company’s production chain. As a way to protect itself, the company expected the shares in March, before announcing the tariffs, and transferring part of the production to India. However, the most expensive models, such as Pro and Pro Max iPhone, will continue to manufacture them mostly in China.
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Looking at this scenario, Apple evaluates what it considers “the worst options”: raising prices and justifying the scale with new features. according to BloombergOne news will be linked to artificial intelligence (AI). The company, which is founded by Steve Jobs, will prepare a system for the IOS 19 -iPhone operating system, which should be announced next month and launched in September.
The new job, according to BloombergIt would analyze the individual use of each device to make automatic changes focusing on energy saving. Technology will be part of the Apple Intelligence Platform, the company’s artificial intelligence.
*With information from Dow Jones Newswires
