Talent in the courts in matches The American Professional Leagueand Stephen CareyPlayer Golden State WarriorsNow devoted to the business world. The athlete intends to enhance the health and performances of other athletes through a new sports drink, which will be launched in partnership with the Food brand founded by the former United States. Michelle Obama.
The works created between Curry and Plezi, a child drink manufacturer, represents the player’s entry into a market of about $ 25 billion, according to CNN.
In the sports drink sector, there are competitors for weight, such as global brands coca cola E Gatorade from Pepsico. In addition to the entrepreneurs who left this sport, such as a football player Lionel MessiThe owner of má+ from Messi, and the fighter Logan PaulPrime Hydration founder.
The drink called Plezi is called for the first time with three flavors – lemon lemon, tropical punch and orange manga – and it is available on Amazon (From the United States), in the supermarkets chosen in California and the Carrie team home, Golden State Warriors.
Sports drinks must reach a market of 32.6 billion USD USA By 2028, according to data from the MINTEL research company. The category grows as consumers in additional food drinks grows a great alternative to soft drinks.
Last week, the Poppi Prebiotic brand for soft drinks was sold for $ 1.6 billion for Pepsico, and it may indicate that Big Beverg does not see a decrease in demand any time soon.
Anoph Shah, director of full operations, believes that the taste and components of the new product will help distinguish it in a already saturated sector.
Shah, Carrie and his wife, Aisha, explained “basic” in creating a drink. Plezi hydration contains weak electrolytes, without adding sugar, less sodium content and more potassium compared to competing brand products.
“When we had a market analysis, many market drinks in the market have a lot of sugar or many artificial sweeteners,” Shah told CNN American. “We do not love (curryIt is that it brings credibility to space … and wanted to launch a product that was a better choice for consumers. “
Curry and Ayesha also acts as investors and brand partners in Plezi, which is still a small food company.
A Scale It was released two years ago with a promise to make healthy alternatives to children’s drinks, such as box juices. In addition to a moisturizing drink, the company has a gas soda called Plezi Fizz – all part of the “mature” brand plan, The Portfolio, added Shah.
