Executive Authority ILCA Sierra It must be announced in the coming days as new Senior Marketing officials (CMO) Do McDonald’s. The situation was mysterious since November last year Sérgio Eleutério Arcos Dourados, a network operator in 20 countries in Latin America and the Caribbean region, left one year and eight months in office.
The fast food chain has not yet noticed, but the sources the report heard confirm that Sierra will take over the crazy marketing board. What is required, the company did not comment until this text was closed.
ILCA Sierra has worked as Vice President of CMO and D2C for Latin America, the leadership of marketing and e -commerce strategies in the region. (Detection/Samsung)
Sierra has already gave evidence about new vacancies in a publication in LinkedInAnnouncing your farewell Samsung And the beginning of a new session. In the text, he wrote: “About my future … well, it will be cheerful, friendly, spirit and varied, and I really love everything.” – A reference to the McDonald’s logo, “I love everything.”
ILCA Sierra posted on LinkedIn
Sierra was in Samsung since September 2023, where he held CMO positions and Vice President D2C (directly to the consumer) of Latin America. In the role, he led the marketing and e -commerce strategies in seven companies belonging to brands in the region, including Brazil, Mexico and Argentina, as well as executives such as Lucia Betar (Mobile Marketing Director) and Thiago Cesar (Consumer Electronics Director).
With more than 20 years of retail experience, the Corporate Executive Authority has passed viafor Louisa Magazinefor Sugar bread E Pernambucanas. In 2019, he was one of the honorees of the award Women to watch The next year, professional marketing for this year before Kapuri. In McDonald’s, digital marketing strategies and customer experience in the retail transmission scenario should be enhanced
