Ferrari CEO reveals that buyers are older than 40 years old

To get a FerrariIt is not enough to get millions. It is necessary to be in a selected list of customers and wait for up to two years to receive the form. Interestingly, customers who are part of this selected group become younger and younger. The revelation was conducted by the Italian CEO of the Italian auto industry, Benedito Venia, to CNBC, during an event in Singapore.

According to Vigna, 40 % of new buyers are under the age of 40, a significant increase for more than 18 months when this number was 30 %. “I don’t know how it is for other brands, but for us, this change is a great achievement, as a result of our team’s work,” said CEO.

In addition, the CEO indicated that three bedrooms are customers who want to buy a Ferrari They can actually get it. This ensures that the brand exclusivity is maintained. For Vigna, waiting for up to two years to receive a car is a factor that makes Ferrari more private due to the high customization level.

“A 78 -year -old agent said he could not wait for two years to receive Ferrari. I answered him,” this is a motive, “he said, highlighting the enthusiasm of his customers for the exclusive brand.

Ferrari surprises in Brazil with the success of sales

Last year, Ferrari surprised the Brazilian market by launching an exclusive model that quickly wins the most demanding customers: Ferrari Roma Spider, a powerful machine at $ 3.95 million. The news combines the speed of the traditional Italian brand with an informal design.

The success was immediate. Within a few days, 20 units were sold even before the official release. The units are expected to be delivered by the end of this year. The official importer of the brand in Brazil, through Italy, also celebrated the success of another version, Ferrari Borosanjoy, the first four -wheel drive vehicle.

The spider model maintains the same percentages, dimensions and specifications for the successful Ferrari Rome V8+2. One of the most prominent events in Roma Spider is the iconic flexible hood, which represents the return of this element to Ferrari cars with the front engine, 54 years after the launch of the 365 GTS4 of 1969.

In terms of performance, the model is admired by the time of opening and short closure of the ceiling, which takes only 13.5 seconds, even at a top speed of 60 km/h. The roof redesign also requires adjustments to the rear window design, which settles under the cap when collected due to the distinctive slope.

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