Rio de Jeniro* – around seven o’clock at night, a crane with a cannon of a light of at least two meters at the central square of Asa Branka, a movie city is one of its biggest songs Globoand Roque SanteiroShed light on everything or group.
Rio broadcaster rebuilt the scenario for one scene from 60 -A private companyTo be shown on April 28.
Near Globo (Projac Studios (previous)Amauri Soares, talking to dozens of journalists About the future of the station and plans for 60 years, it is celebrated throughout April.
“The technology has completely changed. Globo do Futuro is already here. It is Globo on its cell phone, which flows, upon request. Globo is everywhere, where the consumer is.”
The issuance of the sixtieth anniversary celebrations of the station occurred on the same day that Globo presented its financial results for 2024. The number that caught the most attention: a net profit of 1.99 billion rings – more than twice the previous year, when he won a profit of 878 million rings.
The result of billionaire, acquisition and reinforcement in digital
A 26 % growth billionaire profit was accompanied 1.55 billion riesWith a 9 % margin. Profit, larger than Ebitda, also comes from financial income results in investments by an arm Globo Ventures.
Total net added revenue 16.4 billion riesCompared to 15.1 billion rites of 2023, with the ads respond to 10.8 billion – 14 % growth. Revenue with paid content was stable at 5.1 billion.
Part of this performance came from the reservation of the portfolio. Globo Assume 100 % of TelecineBuy Amazon, Paramount, and NBCunivesal. The channel, which was already part of the company’s ecosystem, has become fully controlled and integrated with GloboPlay and paid channels.
The idea is to enhance the complementarity between linear and demand, especially with joint signature packages.
There was another important movement that expanded the participation in ElectromyediaOutside the home media company – responsible for digital panels in the subway, airports, elevators, street watches and other urban areas. Globo moved from 27 % to 75 % of the capital and began to unify the company’s results in the public budget in December. The immediate effect was 70 million rites in EBITDA for 2024.
It comes more: Globo launched OPA (general acquisition) to buy the remaining 25 % of Electromidia and closing the company’s capital. The process, which was approved in March From 1.2 billion rings and enhances a plan to expand the commercial fronts of the home and digging.
The service signatures also increased beyond the expected. GloboPlay, the company’s broadcast service, has made 42 % growth in its base, driven by a cheaper plan with the advertisement.
Even with the appetite for acquisition, Globo ended the year with 13.6 billion ries. The group also benefited from the year to pay 20 % of the total debt, which closed 2024 by 6.6 billion. The rise in debt has been withdrawn by estimating the dollar and unifying the electromidia, but all exposure to exchange is protected by hedge operations.
Sales and operating costs amounted to $ 14.9 billion, an increase of 7 % compared to 2023, which was mainly created due to the high investment in the Olympic Games in Paris.
Celebration as a platform: between tribute and display
The 60ear -long party is designed to be more than one retroactively: a position to locate.
Globo prepared a hybrid event for the press and influencers gathering the Maju Coutuho conference with an overwhelming experience by Globo Studios. The exam was present.
The tour led the names of entertainment, journalism and sports – such as William Boner, Maria Bilterro, Tony Ramos, Luciano Hack and Karen Alves – and worked as a show to show how the home content continues with the audience and each other.
Special programming excerpts were presented in progress recordings and new TV Technology 3.0 details, which allow direct interactions by remote control.
The program will be broadcast between April 25 and 28 and will receive 60 hours of memorial content. the Video view Return in the special editionFantástico wins the new opening, which is from the house, as Cauldron with Mion brings pictures of soap opera and behind the scenes, and Flamenggo x Corinthians will be broadcast directly from Maracanã as part of the party.
It will be the most prominent of what is “60 years old”, with more than 400 talents in a private life have been collected, with pre -registered blocs, which mix journalism, drama, humor, sports and music. It always does what I know: join the country around the screen.
Next year
Despite the good performance of 2024, executive managers at Globo 2025 are treated with caution. High interest, inflation, and financial uncertainty can reduce economic activity – and with it the invested size in the advertisement.
There are also market risks. In recent years, Globo had to face the loss of part of the football broadcast of other players, whether TV or digital channels, such as Cazé TV. In the visual Audiovual, the global range competition is acquired when Globo needs to compete in the viewer’s attention and interest in flows such as Netflix and Max – with their soap opera. Finally, there is competition with other means of content consumption, such as short video platforms and social networks.
At the same time, the station sees positive signs: unemployment at low levels historically, and is expected to reduce the tax burden of low income corridors, which can stimulate consumption.
Globo bet is the continued progress in digital transition while controlling costs, various wallets, and more efficient ads formats.
Celebrating the sixtieth anniversary, in the background, checkpoint: a break to consider what has been done – and already adjust the following block. The soap opera continues.
*The report traveled at the Globo invitation
