More than half of Brazilian consumers intend to buy chocolate eggs for Easter for this year. He also indicated in the research conducted by Nexus, and in an interview with Pará consumers heard the liberal group report, High products prices are the main factor for purchase withdrawal.
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Professor Renaldo Souza says it is a little research in other institutions and considered the value of the products before setting a place of purchase. It intends to give the three children of Godchilder with chocolate, but besides the price, the teacher realized it difficult to find eggs with gifts.
“I am from the generation, for example, when we bought and we had elites from the inside. The child loves this, and I think it is not very pleasant, it is very shy in the gift, so there is only chocolate, not leaving very interesting. But if we compare the price, this is worth taking it anyway.”
General employee Kelly Carvalho said that last year, she was able to give more people with chocolate, which should not happen this year. Taking into account the costs, Kelly decided only to buy for all of my daughter. “It is very expensive, but we can only give girls. Last year I bought a lot, and this year is only symbolic, I don’t go empty.”
In the same line, Professor Susanna Alves also believed that its prices are not within the reach of the consumer. “This is difficult because we only give a person, we have children, his mother, Jeddah, and children’s pioneers, so it is difficult to buy only one egg, usually three and four, and the prices are not really at reasonable prices,” he said. Susanna revealed that she would only provide Easter eggs to her children and give chocolate and chocolate bars other relatives.
According to the national survey, Of the 52 % of the Brazilians who want to buy Easter eggs this yearOn average Each consumer must buy 3 products; The main gifts are children or children (61 %), followed by other family members (30 %), husband or boyfriend (A) (19 %). In general, 4 out of 10 Brazilians (43 %) never buy Easter eggs; 37 % always buy and 19 % sometimes. The study also shows that the average spending on the chocolate/Easter egg should be $ 59 per unit.
