Google will lose exclusive searches on iPhone. Arrows decrease 7 % – business
A Apple is preparing to include alternative search technologies in Safari browserA decision that must have a file Great effect on Google worksWith whom the company maintains an exclusive agreement for this field.
A Revelation was conducted by a Google Caller Ruling on a giant researchAnd that will determine the drugs that must be applied to the company because of the dominant position in the online advertising market, thanks to the mastery of its research technology.
American justice Last summer considered that Google has a dominant position and anti -light practices. The measures will be defined to correct this position in the ongoing ruling. One of the proposals of the Ministry of Justice is exactly End of exclusive agreements The company keeps it with some manufacturers to ensure the exclusive research technology.
One The main agreements of this type with AppleThis is annually It will pay about 20 billion dollars to Google for technology, equivalent to 36 % of advertising revenues They were created by these tracks, according to the analysts’ accounts mentioned by Reuters.
The market’s reaction to the Apple data in the experiment was almost immediate. This Wednesday Alphabet shares, Google Cover Close to lower more than 7 % Through the news that the iPhone manufacturer is preparing new agreements for the Safari browser survey area. This morning they continue
Eddie KoyThe main Apple Vice President of the Service Zone said in
The court that a The company “is actively looking for artificial intelligence -based research engines that can replace Google Like iPhone defect technology and the remaining brand products.
The same official admitted that the company noticed a A decrease in the number of investigative studies conducted through SafariBecause part of the users have begun to use research services enhanced by the impoverished organization, according to Bloomberg reports.
In the same statement, the official expected that Artificial intelligence -based research techniques, such as ChatGPT from Openai, or the baffles of artificial intelligence or human Claude will replace traditional technologies Like Google.
A Google His reaction was already on the data Low search volume. The company says in an official statement: “We continue to register global research consultations in the research. This includes an increase in the total consultations of Apple and platforms,” the company says in an official statement.
The same statement adds: “While improving the search with new features, people see a more useful Google search for more queries – and they use them for new things and in new ways.”
It is worth noting, not enanto Google also makes your way in this field To respond to competition. This year, the company presented The general outlook of the male organization in the research resultsWhich summarizes information from different sources above the traditional results that indicate different sites with content on this topic.
Sondar PachayGoogle CEO, has already been presented in the same experience as in In the middle of this year, it was expected that a new deal with Apple was expected to join the Gemini Ai technology In new versions of iPhone.
like Apple statements in the trialIf it is on the one hand, the father’s father’s father is immediately hurt, on the other hand It may end until it is a deterrent element in a very punishing treatment for Google.
If justice understands that the Google field in opinion polls have been calculated, then it can conclude that the same thing will happen in relation to advertisements online. Through the link, it may end up determining the absence of a need for that It prevents the unique agreements that the company holds at this time to ensure the priority of its search technologiesBecause the market will eventually dictate the end of these agreements.
