This was the year 2010 when I met the 100ml brand project, a project whose mission was to honor the typical Portuguese neighborhoods, as well as male beauty habits, which focus on skin and beard. The founder of these projects is called Luis Pereira, who was before adventure in perfumes (100 ml) and the former Barber store, advertising, and director of the advertising department in the VIP magazine (2001 to 2004). From the start next to him, graphic designer Roy Milo.
“The idea of the former neighborhood barber shop was sustainable in caring for beard care and male face, and in the areas concerned, Portuguese barber stores,” explains Luis Pereira, to VIP magazine. And so it was, it was and will be. Every year, new ideas are created for men to treat their skin and beard, whether short, medium or long, based on the quality of products and the beauty of the design of each suggestion, whether objective or objects (scissors, American, beard brush, foam cups, blades, etc.) usual for those who want to take care.
Inspiration comes from the past, from the barber stores from north to south of Portugal, men’s worship spaces, to cut hair, beard pieces, moisturizing the face, and beautifying. Do not forget that barber shops were spaces for men and that this principle remains today, because going to the barber was also going to a place where you could speak (and you can) talk about the topics that men enjoy more without their feminine eyes (and their ears)!
The beard/mustache costumes appear at the beginning of this century, in the first stage as a direction, and ends up reviving fast adhesion, either by style and ease of daily maintenance. Take care of the beard, so that you are always wet, and give up attention, not daily but regular. The truth is that many men have realized that they are a very charming beard that helps create a sensual image. It is clear that there are discounts from the beard and the mustache do not prefer the faces of those who use them, because trends with each person must be modified in favor and avoid a negative result.
Every year, the former Barber Barber store launches new suggestions, which can be perfect ideas for giving family and friends, in those mandatory dates: Christmas, Christmas, Valentine’s Day, Father’s Day, or any other reason, and besides being beneficial, they are also beautiful decor creatures to discover them in bathrooms. The design of a good taste reviving is never fashionable, when it is done well, in which case it is always done well.
Pictures: Old neighborhood barberry store
Content Men’s beard care for more than style, it is a culture! It appears first in VIP.PT.
