A Santa Helena Ilentos It is released easter egg Brand BakukitaIt was developed in partnership with The highest fall. The product strikes the market in a limited version and is now available in networks like American storesand Maryan E TopkaWith distribution in the southern, southeastern, and middle western regions.
A leader in the dessert and snack sector based on peanuts, Santa Helena leads nearly 25 % of grain consumption in Brazil. With more than 80 years of experience, the company runs an industrial complex in Ribeirão Preto, inside São Paulo, and Beanut Beizer in DuMont (SP). Her wallet includes brands such as Mendororatoand Amindusand Pottery E nursing good.
In addition to the Easter egg, the brand expands its wallet with Pombons stuffed Paçoquita, sold in the package with five units and a total weight of 55 grams. The initiative seeks to diversify the supply of products and enhance the presence of the brand in the chocolate sector.
Pakukita throws stuffed chocolate (detection)
St. Helena’s strategy is betting on the power of Paçoquita to expand its retail scope, taking advantage of the demand for products that combine peanuts and chocolate.
“Every year, our consumers show interest in the news that unites Paçoquita and chocolate, and we are always familiar with these trends. Says Breno Carvalho, head of marketing at Santa Helen, says the launch of Easter EGG and Chocolates strengthens this connection, leading to options for both gifts and their own consumption.
During the Easter period, betting follows a strategic movement of brands that seek excellence in the seasonal calendar, taking advantage of souvenirs to boost sales. However, Paçoquita enters a competitive market, disputed by the main chocolate manufacturers, but betting on the unified brand in the peanut sector and sweets.
Read more about Easter:
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- Lollo in Candy Box: The new bet of Brazil Cocoa for Easter in 2025
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