Selling in the markets? Digital market secrets – opinion

Port Robin Lama

The market is undoubtedly one of the most effective platforms in online trade, allowing products to be integrated from various brands into one area, which facilitates the relationship between traders and consumers. However, the real strength of the market is its scope. It can be a global space, opening brand doors to reach any part of the world, or can be restricted to local markets, and adapting to the most specific needs.

The merchant benefits from his presence in the markets due to factors such as increasing the online vision for his commercial brand and products, where users are facilitated to reach the website. The increase in sales should be taken into account, as well as the decrease in the unimaginable store infrastructure fees, which are not exclusive to the brand, the improvements to the responsibility of the market itself. Finally, it can also be indicated to reduce the risks associated with the release of the new product as one of the advantages as it can be tested at a low cost in order to evaluate potential adhesion by consumers.

From the point of view of users, there are also benefits to signal, such as increasing the possibility of making the right options, due to the ease of comparing products, brands and different prices in one web site, such as accessing comments from those who bought the same product. In addition, confidence in consumption is greater, as markets, are organized and integrated into various brands, and transfer security to buyers.

However, especially on the side of the merchants, there are also challenges, such as difficulty standing from huge competition, or difficulty in managing stocks on various websites. The low rate of retention on platforms can be considered, given the large offer that customers and consumers can reach, as an obstacle, the complexity of logistics services for these markets is added, because each has a technological system and its characteristics.

In addition, it is still appropriate to mention that the markets are translated into large companies, and therefore their management is far from users, along with merchants and on the side of consumers. For example, if new products are integrated, that is, outside the current catalogs, the process may take weeks.

From the perspective of merchants, there is another major challenge, related to the transmission of the value of the transaction. After paying the consumer against a specific product, the market takes up to 45 days to transport to the merchant, which has additional difficulty in managing stocks.

Although the markets are a revolution in digital trade, it is possible that all its users can realize all the benefits and challenges facing these platforms in order to improve the advantages and reduce their associated defects. Traders can be more than one element in the digital market, with the ability to convert markets into a strong strategic tool.