The Brazilian investor at Spacex 5 provides advice for you to become a market leader

In a global scenario where innovationand Brand And customer experience is necessary for success, Signs You should pay attention to some points if they want to find Mercado And achieve global importance. He follows.

Invest in your brand

The brand exceeds the creation of a logo: it relates to placing your brand in the consumer’s mind so that it becomes required and synonym for quality. When you invest in the brand, you actually create a narration that connects the essence of your company with the aspirations of your audience. With the example of the Colin de France, which is part of my investment, the brands were placed to build a luxury and advanced image. The hotel is not only known as hosting space, but as an exclusive symbol, as it reflects each environment of elegance and warmth.

This perception maintains clients and adds value to other institutions. For example, in the real estate -related real estate expansion, the value of the square meter of the first project that was launched in September 2024 in Rio de Janeiro reached four times a level higher than those practiced in the region, where 200 million ribs are born in sales in just two hours of launch. In addition, the brand license created a royal contract of 30 million rings, allowing other companies to take advantage of the reputation built by the hotel, as long as it maintains strict quality standards.

Building a strong base of fans and brand preachers

The largest companies in the world, regardless of the industry, share the active fans base and participation. This scale must be treated as an essential KPI index in any company, because investing in the growth of this society is not only broader consciousness The brand as well as transforms customers into spontaneous advocates, which enhances the company’s superiority without the need for financial incentives.

The solid community generates a virtuous link of recommendations. According to the data of the Global Declaration of Nielsen, 92 % of consumers rely on indicators on close persons, and this recommendation may increase the probability of purchase by up to four times.

This organic effect enhances the brand reputation and ensures that, even in times of crisis or before critics, natural defenders are ready to support the situation and its opposite. Some recommendations must be followed when implementing practical procedures:

• Set KPIS CLAROS: Mensology and monitoring the development of the fans base, using indicators such as the rate of participation, the number of reactions and transfers from nominations.
• Establishing unforgettable experiences: providing exclusive events, custom content and interactions that enhance the brand values, ensuring that each experience deserves participation.
• Encourage organic participation: developing campaigns that encourage customers to share their positive experiences on social networks, and generate a network of recommendations that enhance the credibility of the brand and differentiation.
• Use notes as a growth tool: keep the channels open so that the community can express their opinions, and contribute to the continuous improvement of services and products

Focus on the “UAU” customer experience

Excellence in customer experience is a major pillar of converting business into global leaders. You have to surprise the customer, and always deliver more promises. The “excessive delivery” is the key to creating permanent relationships and increasing sustainable growth.

Even before investing in France Colline, as a customer, I was happy with the service and intense care that the company has shown. This experience, which appreciates all the details and extended care not only for me, but also for my family, was decisive to me to be a fan and later investor.

The principle of providing more than expected all companies to the investor must permeate. In the software industry, it was given priority to the charming visual identity, with an intuitive interface (UX/UI) that eliminates doubts and facilitates customer life.

I also try to add value through personal consultations and strategies, and create an experience that I know as “Wow”, far exceeding the simple signature of the service. This approach explains that, regardless of the industry, the customer places in the strategy center and treats them as the company’s success champion is a basic column for any commercial work.

The American Express study indicates that 70 % of consumers are ready to spend more on brands that provide exceptional service, while PWC analysis shows that companies that focus on positive experiences can increase their revenues by up to 25 %.

This dedication to the customer is loyal and turns customers into spontaneous advocates, able to generate new job opportunities even in times of crisis. The customer’s evaluation of all contact points is a strong investment, after all, it is the customers who lead the company to defecate the world through a service that surprises and solved problems, even those who are not directly under their responsibility.

Encourage global participation and participation

In the current scenario, where one negative evaluation can add and damage the company’s reputation, it is necessary to adopt a marketing approach that exceeds the unified content. Jonathas Freitas studied clear: Understanding that the Internet is a living and dynamic being, where participation in societies, forums and social networks can be transformative. By actively placing yourself in these spaces, not only your commercial sign the relationship with the participating customer base, but also captures valuable comments to improve products and services.

According to BRIGHTLOCAL, 91 % of consumers read online reviews, while Hubspot data shows that participation on social networks can increase the chances of improving positions in search engines by up to 50 %.

These numbers show how you are close to the public not only generate strategic visions, but also to expand the company’s global vision. In France Colline, the exceptional service and an unforgettable experience that guests would become real ambassadors for the brand, as they share positive Tripadvisor reviews.

This cooperative movement was decisive until the hotel was recognized twice by choosing travel as the best hotel in the world, which turns it into an international destination that tourists aspire from all angles.

Learn from the market: Don’t invent the wheel

In a very connected world, where information revolves immediately, innovation from scratch represents an increasing challenge. According to the Global Innovation Index, most of the main innovations today depend on the improvements and adaptation of current models, rather than creating something new.

Being the first to launch a product or service that can already require a heavy investment to educate the market – which is not even known to need this solution. Therefore, before launching a new project, it is necessary to know the market deeply.

This involves the appointment of the main competitors, identifying their strengths, especially their weaknesses. This detailed analysis allows the creation of clear competitive teams, focusing on those gaps that no one has explored, but has great return capabilities.

Standard network data shows that companies that adopt market analysis strategies have achieved 30 % more success in providing innovations that adapt to the real needs of consumers.

By align this approach with the four mentioned columns – brand, fans base, customer experience and global participation – you are building a strong base for your brand to be recognized worldwide.

The lesson is clear: There is no need to re -invent the wheel when what really matters is to understand what is already that exists, learn from it and turn these lessons into a competitive advantage. This strategy allows your business to invest more intelligence, improve resources and win the market without the need to educate the consumer from scratch.

• With more than 20 years of experience, Jonathas Freitas had more than 50 companies in its wallet and today has a rating for more than a billion dollars between startups and VGV from his real estate projects. Establish App2Sales, the first platform that allows you to create applications without programming. In 2017, he developed an automation tool that became the largest national startup, reaching 1.2 million active users. Its investments cover different sectors. An example of this is the sale of Blitzpay Startup, whose capital has been reinforced in the real estate market. Currently, among his investments, Colin de France, he was elected the best hotel in the world through Tripadvisor, Spacex and ManeyConte, a pioneer in creating artificial intelligent content in Latin America.

Source link