The current director of brands at the cosmetic company L’oréal BrasilLaura Parkinson has always wanted to be an executive director, even without close references in this situation. However, the first step was taken to realize the dream when registering in the business administration in PUC-RJ. Even before graduation, I had already entered ScohnsonMaking household products.
Nearly five years have passed until he took over as the required management. It was not long before the market noticed his talent. It was summoned to Entrevista na l’oréalBut the vacancies refused: “Now I need to live in it,” he said. A year later, in 2008, a new opportunity came for the French company that accepted it.
Since then, Laura has increased positions increasingly in the company. He started as director of products and went through the Marketing Department in Gold Nile, The group obtained it in 2016, until the marketing manager is upgraded in 2017.
It was after returning from Maternity His first child, Arthur, who received the challenge of becoming Brand Director L’oréal Paris in Brazil.
“I accepted this position in 2019, and with him, many challenges related to work. She also assumed the task of guaranteeing dual -numbers growth, which was not reached 5 years ago. Not only reached the highest expected level, but also managed to advance in Market driving in hair products.
Changes after motherhood
Laura says that Arthur’s arrival not only brought a revolution in her personal life, but also a change as a professional. It is an experience of love that I have not lived before. Which – which It completely transforms the woman He explains “and makes new responsibilities,” he explains.
She won a prize of $ 300,000 in bringing environmental education to young women
When asked how to balance Goals Amid and professional goals With a child care, she definitely says: There is no balance. “Sometimes, one side pulls more than the other, but we balance the dishes,” he explains.
“There are two essential parts of life, and if one is not cold, I am not complete,” he says. “I love what I do and my work, but the presence of my family is also a personal achievement.”
An opportunity for the expatriate
With nearly four years in this position and the birth of his second son, Marcelo, he received a difficult but unmatched opportunity: Expatriate. He held the position of global business development at the company’s headquarters in Paris. Laura moved with her husband and young children – indeed one and 4 years – to the French capital, where he was more than a year old.
The experience brought Challenges and a lot of learning. “Professionally, I did not feel prepared for anythingHe says between laughter, “but I really felt cold in my stomach. “To be in the matrix made it see the works from a new point of view.” In L’Oreal Brazil, we have a local view, but when you are in the matrix, the shape expands and the challenges take another percentage, “he explains.
“Emily in Paris”: the fourth season of the series “Publi”, written by L’oréal Paris
Laura says that the expatriate, who took her from the comfort zone in her career, has brought more loads to personal life. In the first After months of changeHe says he felt an additional responsibility and weight with family care. “I am very worried about my children and my husband, but it increases by 1000 % when you take all your places, your routine and what you know until then,” explains.
After all, it was not an individual adaptation process, but from all family members. “Everyone had to move because I chose a new professional step,” he says. A year later, Laura and the family returned to Brazil. “Staying in Brazil has always been in the goals of my life, so I went to France, knowing that I would return. I love my country and its beauty.
New position, new challenges
The new situation, such as Brand Director focused on a large audience at L’oréal BrasilAccompanies Influencers and Work with Diversity and inclusion A topic is necessary in a country of 56 % of the black population.
Laura explains that when L’Oreal entered, nearly 17 years ago, the brand was seen as far, outside the Brazilian reality and closer to it. Europe. This scenario has been changed from deliberate procedures, as shown. “I am proud to enter the L’Oreal office and see the Brazilian diversity represented in teams, campaigns and products,” he says.
Currently, more than 50 % of driving consists of a woman’s companion, while 45 % of employees themselves are defined as black or brown.
Looking for Positive effect For other women, L’oréal’s main audience also stimulates Laura’s work. “Being a woman and cares about the main division in the fourth largest market market, my ambition is to make the Brazilian beauty inspire the world,” he says.
The executive authority states that it seeks to represent this in the team and ensure that the internal business schedules follow more procedures.
1/9
(_DSf2159 (2))
2/9
(_DSf2177 (1))
3/9
(_DSf2282)
4/9
(_DSf2323)
5/9
(_DSf2391)
6/9
(_DSf2540)
7/9
(_DSf2583)
8/9
(_DSf2620)
9/9
(_DSf2627)
