Brazilians stand out in the concession market. In NBRADS, they are approximately 50 % a job
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The undertaking in a country requires that it is not a lot of flexibility and planning. Any failure to lead the work can lead to severe damage. In recognition of this danger, many Brazilians chose to land in Portugal with distinction under their arm. The opinion is that relying on a already organized project and with a support network ensures a quieter crossing until the results appear. Not only: open doors.
One of the main concessions in Portugal, NBRADS benefited from this Brazilians the most cautious Brazilians. “Over the past three years, the participation of entrepreneurs from Brazil in our brands has multiplied three times in practice. Today, they represent nearly half of all our concessions,” says CEO of Cândido Mesquita. According to him, this movement brings a very interesting feature: the increasing female presence between those who are disposed of Invest in Lusu lands.
“Women have a great willingness to touch their businesses, more flexible and driving without intimidation,” said Meskita. They are not yet among the owners of NBRADS, who have received 90 million euros on average. “We are talking about 60 % of men and 40 % of women, but this distance was decreasing. Often, they lead alone, and sometimes play their business with their husband,” he explained. By data from Immigration ObservatoryIn reference to the year 2022, the Brazilian society is the only one among the immigrants who live in Portugal where women are major, and Brazilians, entrepreneurship, about 80 %.
Leadership
In total, NBRADS offers six brands for potential privileges to invest in privileges: one in home cleaning home, which is old design And the adornment and the other from commercial and industrial cleaning. On average, each privilege costs 20 thousand euros (120 thousand dollars in Rangetores), which, in addition to the necessary investments, can reach 50 thousand dollars (300 thousand dollars). “Everything depends on the area you want to do,” said Meskita. The company. That has 220 concessions, and receives a fixed percentage of concession revenues, that is, if there are no recipes, no one will get anything.
To make the concessions more profitable four years ago, NBRADS decided to get rid of privileges under its management. “This, today, we are only in trademark management, and we provide all supporters of concession. There was no reason to compete with these entrepreneurs, it was not in good health,” says the company’s CEO. This strategy relates to the size of the Portugal market. It is one to have two privileges of the same brand in a city in Brazil, given the size of the general consumer, and the other is the competition in a market in a country little more than 10 million, such as Portugal.
Mesquita points out to this Not only is it enough to want to pledge Through a privilege, we need to collect a number of attributes such as leadership, integrity, humility, organization, good communication and learning from errors. “Before opening the business, all the concessions pass through the preparatory technical courses, including even before the departure of Brazil, for example, because there are those who close the work with us before moving to Portugal,” he explains.
Immigrants are welcome
The executive official says that the presence of the Brazilians and Other immigrants are also increasing Among the people who rented them with the concession. “The number of these professionals has grown according to the flow of migrants to the country, which is very positive. We are very favorable to the presence of migrants in the country, because we need the Labor Party. In Portugal, 25 % of the population is 65 years or older, and this percentage will only increase,” he says. For him, it is necessary for the authorities to encourage the flow of migrants to Portugal, not the other way around. “Immigrants help renew the youth of the country,” has been modified.
By the way, it was the aging of the Portuguese population that encouraged the mosque to create privileges aimed at caring for the elderly. “We are talking about a slice with strong growth potential,” he says. Whether at the presenter of care and cleaning, the Brazilian professionals stand out. Through the Ministry of Labor data, There are about 350,000 Brazilians working In all economic branches in Portugal, which each month contributes to social security. Only in 2024, the Brazilians were injected Almost 1.4 billion (billion) of the euro In the country’s social security system.
