Oysho (Inditex) strengthens its presence in London and opens a new shop in an emblematic road
Oysho opened this Friday A new shop in Oxford StreetThe main commercial axis of London, thus strengthening his presence in the British market, as reported on Friday the brand belonging to the Inditex group (Zara, Massimo Dutti, Pull & Bear …). This new point of sale Adds to the two shops that Oysho already has in LondonIn Westfield White City and Westfield Stratford City, as part of their international expansion strategy in places considered fundamental.
Located in a strategic square in the British capital, the New Oxford Street plant has 645 square metersof which 430 are intended for sale, distributed in three floors. While Oysho distinguished himself, the space stands out “for an architectural design that Combine limestone landMicrocement walls, bricks and wood, together with walls of legs that allow a natural entrance of light, generating a warm, contemporary and functional environment. “
The ground floor is intended for “Athleisure” collection y “Running” of the brandWhile the first system has the club collection, the timeless bases, the collection of leggings and tops and the payment area. In the basement system, accessories and services are available, including testers and personalized and self-colored areas of attention. With this new opening, Oysho underlined it Continue to strengthen your proposal in the sports fashion segment y ‘lifestyle’.
New openings in Germany and Netherlands
The brand plans two large openings this year in European key markets such as Germany and the Netherlands and thus strengthening international positioning “In high potential places”Oysho stressed in a statement.
