The advertising Tiktok database violates EU standards on the platforms, according to the Commission
The advertising repository of Tiktok violates EU standards on online platforms, as the European Commission with the Publication of preliminary conclusions of Research on the law on digital services (DSA) started in February 2024.
According to the DSA, the large online platforms They must have an advertising repository Of this type for researchers and civil society to detect fraudulent announcements and hybrid threat campaigns.
The commission’s investigation discovered it The application for sharing Tiktok videos does not provide the necessary information On the content of the announcements, the users to whom they are addressed and who paid for them. In addition, the Tiktok repository “does not allow the public to carefully look for the ads based on this information, which limits the usefulness of the tool,” said the commission in a note.
Tiktok can now defend itself Examine the documents and answer in writing. However, if the preliminary opinions of the Commission are confirmed, the company could face a fine up to 6% of its volume of total annual activity all over the world.
The Aca entered into force for the largest online platforms at the end of 2023 and for all other platforms in February 2024. The EU executive has started several investigations since then.
February 2024, also Tiktok The negative effects derived from the design of Tiktok’s algorithmic systems, the warranty of ageIts obligation to guarantee a high level of privacy, security and protection of minors and access to data by researchers, whose research continues.
In December, the Commission Started an investigation Against the company, suspecting that the dsa violates Do not correctly mitigate the risks relating to the integrity of the Romanian elections. This research is still pending. None of the other investigations, including those relating to X, Meta and AliexpressHe concluded.
