The group “Label in”, this year, has launched a large program of solidarity initiatives to support the most fragile groups, in carrying out its national mission and its strategy in corporate social responsibility.
According to a press release, which was reached by Hespress, only to improve the spirit of generosity and synergy, the staff of the “Label in” group, throughout the month of Ramadan, recruited to provide meals for breakfast to the needy.
The same communication said that this commitment was characterized by two main initiatives, the first of which concerned the organization of breakfast at breakfast in the association “for children” in Al-Khair, where around 500 people managed to share breakfast in a warm and fraternal atmosphere. As for the second initiative, it was represented in participation in the “Hope breakfast” in Casablanca, in partnership with the association for Hopes of Hope; This made it possible to provide 1,200 meals per week to people in a fragile position.
The same source stressed that these moments had a great impact thanks to the active participation of group employees, who helped prepare and offer meals and stimulate these charitable evenings.
The “Label” group has made food donations to support associations active in the field; Including the provision of 17,000 products at the Society of Honorable Hope as part of the “Breakfast of Hope” initiative and the supply of 8,000 and 700 products to the ofal Children Association, because this aid has helped to allow partner companies to continue its mission and ensure regular nutritional distribution of people in need.
Given the importance of family and community solidarity during the month of Ramadan, the same document indicated that the “group” label organized, in cooperation with several local associations, the Ramadan jump distribution process which contains food of food; This has provided concrete support to many families across the country.
Seven associations through the kingdom benefited from this initiative; Among them, the National School of School of Trade and Management (Distribution in Chefchaouen), Dar Al Hana in Tangier, the Regional Center for Development and Literacy in Fès, the Ibn Al -Sabeel Care Association in Al -harwin, the Bab al -Khair association for children in a difficult situation in Rabat, in addition to the Arkan association in Tenmal, Al -haouz Region.
The same group confirmed that in general, 1,100 stands were distributed, containing approximately 12,000 products, noting that this initiative was implemented with the active participation of group employees who accompanied associations to ensure effective and humanitarian distribution.
This gag was also distributed by the home delivery service “Bringo” of the “Label” group; Who helped make an organized and complete distribution of targeted areas.
“Attado” .. an increased commitment to the regional level
The report indicated that the “Attado” brand, affiliated with the “Label in” group, also participated in these solidarity initiatives; By organizing a special distribution process in the cities of Tata Titnett and Taroudant, where 750 stands containing a total of 8 thousand and 250 products were distributed to the most fragile families in these regions.
These initiatives decrease, according to the same source, within the framework of a sustainable commitment adopted by the group “Label in”, where solidarity and proximity make their fundamental values, because the group confirms its intention to cause a positive social impact and the effective contribution to the improvement of the life standard of companies in Morocco and by mobilizing its employees and by improving its partnerships with reliable companies.
