The Mexican company of MABE multinational household appliances will invest $ 668 million in Mexico between 2025 and 2027 to renovate and extend its 15 factories in the country.
Thursday investment announcement came at the daily conference of President Claudia Sheinbaum. Sheinbaum thanked Mabe for his confidence at a time when Mexico faces prices.
The director general of Mabe’s affairs, Pablo Moreno, said that the company, which designs, produces and distributes household appliances to more than 70 countries, has signed up in Mexico.
“We are convinced that Mabe’s growth is the growth of Mexico,” said Moreno. “We will continue to innovate and invest in the country, for its talent and its industrial capacity.”
With this latest addition, Mabe will have invested $ 1.1 billion US dollars in Mexico since 2023.
Moreno said that investment “will not only strengthen the capacities of innovation, design and development of Mabe products, but also, but also stimulate the national economy, while generating opportunities and consolidating national supply (household appliances).”
“Our goal is clear,” said Moreno, “to keep Mexico as a global reference in household appliances … by investing in technology, sustainable processes and our employees. … because we believe in the potential of Mexico. We believe strongly not only in our products, but also in the potential of Mexico and its qualified labor.”
Mabe’s announcement came while Mexico weighs an answer to American prices on steel and aluminum imports, who entered into force on Wednesday. The government plans to respond after April 2, when a wider range of prices on Mexican products could come into force.
The Minister of the Economy, Marcelo Ebrard, said that Mabe’s investment will be maintained with or without prices, even if the company is an important exporter of household appliances in the United States.
Mabe has a strong presence on the North American market, mainly refrigerators, gas and electric ranges and dryers. He also has investments made in the United States and Canada, a legacy of a strategic alliance with General Electric which lasted from 1987 to 2016.
Ebrard said Mabe’s investment falls perfectly inside Ambitious plan of Sheinbaum mexicowhose objectives include the achievement of Mexico The 10th greatest economy in the world, reducing dependence on imports from China and other Asian countries and creating 1.5 million new jobs.
“This investment is not only essential to create jobs but also for industrial development, illustrating Mabe’s commitment to the national economy,” said Ebrard.
Ebrard also underlined the strategic approach to the increase in local production and the reduction of dependence on imports from Asia.
With reports from Reform And Mexico industry
