The reign of Xiaomi was formerly on the Indian market, now the sale breaks – Xiaomi Bounfall in India how the company loses its land on the market of smartphones tteca
Xiaomi may be a Chinese company, but this smartphone brand in India has led the market for many years. From 2017 to 2022, the brand dominated the Indian smartphones market. There was a time when Xiaomi remained the main brand of the Indian smartphones market for many quarters.
His identity in India had become “cheap iPhone”, but over time, this identity has changed. On the online market where there was Xiaomi shock at a time, it gradually decreases. Currently, the situation of the Chinese brand Xiaomi on the Indian market is not very good.
The company has reached 7th position
According to the IDC report, Xiaomi has reached 7th position on the Indian smartphones market. Certain signs have also been observed in the recent report on canalys. Canalys indicated that Xiaomi shipment had dropped 38% in the first quarter of 2025.
Read also: The drop in smartphones from Samsung and Xiaomi on sale, this company won in India
Xiaomi launched smartphones like its Redmi Note 14 and Xiaomi 15 series in this district itself. This is the greatest drop in this quarter of Eeye cell in any brand cell in India. Now the question is why this company, which ruled on the Indian smartphones, has occurred.
Where has the brand confused?
Xiaomi maintained his domination in India from 2017 to 2022, but after that, the story began to change. Xiaomi began to focus on higher -end premium phones and large -scale midfielders than its budgetary smartphones at the same time. From there, Xiaomi’s value for money began to disappear, from which people still demanded.
Read also: Xiaomi sounds in India, but why now society is late?
On the other hand, competition quickly increased on the market. Brands like Realme and IQO have started to offer people’s value devices. After that, there have been major changes in leadership leadership, due to which the brand has not been able to properly position its products.
Even today, similar problems are observed with Xiaomi. The company Redmi’s submarque is unable to do anything special. At the same time, Poco status is not very good either. The two brands have updated certain phones and updated their portfolio.
Xiaomi has experienced a major challenge on the offline market. The company did not obtain the success of the online market, offline on the market. The brand now only introduces a few phones on the market. In their good days, the best -selling phones of the company came for 10 to 20,000 rupees, which are no longer visible.
