Ayer, Calvin Klein presented the new male campaign in the world By the company for spring 2025, with Bad Bunny, bringing only the classic underwear of the brand. Accompanied by the song EooThe Puerto Rican artist laid in front of several mirrors while interacting with them, causing many reactions, especially in the female public.
Something similar happened last year, this time with Jeremy Allen White as an image of the campaign of Calvin Klein and with a similar reception. For days, the images have been widely shared as they praise the actor’s body The bear And, at that time, even Rosalía’s boyfriend.
While for years there has been talk of the reification of women and the “women’s trophy” (it refers, in a worse way, to those women who are considered a symbol of status for their partners), it seems that this phenomenon is extending to men, those husbands. that the sector currently reacts, After finding a new way of earning money and visibility. This is the case of Victoria Beckhamthat aware of the anger that her husband (no-are-for-manos) does not hesitate, does not hesitate to Record it in training while Our improvised Greta Gerwig Makes shameless Zooms In some parts of its anatomy that we even prefer to leave in writing.
More and more men denounce how industry has made them objects of desire
In each of these videos, the celebrities applaud the designer of having shot the traditional formula in which women were and are sexualized. What happens is that more and more men who want to report the way the industry has made them objects of desire, something that already put on the table of the debate Jacob Elordi In 2021.
The actor knew little that a couple of years later, in the hands of SALTBURNhis figure would be so desired and desirable that he is uThe recurring motif for sexual memes That traveling the nets, something that has just happened to Bad Bunny After publishing his announcement by Calvin Klein.
Jamie Dornan and Kit Harington are other actors who have not hesitated to report the double standards that exist in Hollywood and the way their bodies are always analyzed to the point that too In interviews, his physique is one of the topics to be addressed. We are also immersed at a time when the red carpet is the epicenter of presumably spicy questions that are never directed towards women, but also They are made without shame for their peers.
The difference? aspect
In the documentary film BrainwashingNina Menkes Analiza The sexualization of women In cinema and in the way the normalization of these formulas has penetrated the collective imagination. The reification of women is part of the history of the seventh art in such a way that it rarely surprises us, but perhaps we should stop thinking if now do the opposite is relevant.
“An entire culture of visual language supports and encourages this oppressive system, justifying both the actions of the authors and the humiliating silence of the victims. It is essential that this Visual oppression code He is exposed and understood “, writes the director in eThe language of visual oppressionPublished in the magazine Director.
The documentary begins with an appointment by James Baldwin who says “Not everything can be changed, but nothing changes until it is faced”, and perhaps this is the time to prevent us from thinking if it is appropriate that we behave like Benny Hill every time an image of Bad Bunny appears or we see a photo of Pedro Pascal. Are we sin of hypocrites or is it a discreet revenge?
The reification of women is part of the history of the seventh art (…), but perhaps we should stop thinking if now do the opposite is relevant
We are also ignoring the way The female appearanceIn front of the male that cinema has always offered, it is understood in a certain sense More empathetic and sensitivethus strengthening the stereotype that women are more emotional and rational than man. By pretending that women never do part of Rewing’s work strengthen the idea that women want it differently, because in the face of the more acute lewdness, the emotions apparently prevail.
“Quickly to distance himself from the male gaze, who want to show a female look at the risk of leaving the Representations of desirePhysical intimacy and nudity in the claws of the male gaze. Expand our understanding of rewitting will allow us to privilege female desire in all its complexity, “he says in Remaniumian Emma Syea, Emma, a philosophy researcher at King’s College London and professor of philosophy at Florida State University.
We are a woman with a man inside watching a woman
New look
NO, Victoria Beckham He does not want to make an accusation in favor of the male gaze, but he limits himself to showing his husband’s physique. In doing this, of course, we laugh with each of his videos, we comment on how much we envy and even sigh when we see the former footballer to make flexions, but we must reflect on the fact that it is correct that men are (re) treated with the same contempt with which we have always been and remember that how Margaret Atwood said, in reality “a woman with a woman who observes a woman who is a woman under observation.” And if the ideal Find a new look in which respect prevails And does the desire not work from reification?
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