While Irish families struggle to maintain the independence of pubs, Heineken is looking for a new owner who takes care of a pub of a remote island, managed by the same family for 155 years.
Family pubs are an institution in Ireland. However, These enchanting places What Are managed for generations by members of the same familyMore and more dangers, since many owners who consider retirement do not have descendants who can take over.
This fact undoubtedly inspired the Dutch beer brand, Heineken, to take part in a version of the generation change trying to replace that guideline in an Irish pub. Therefore, the company launched the search for a successor Take care of the McLoughlin bar.
In the last two decades, Bar and pub Ireland has faced the closure. Ireland (Digi) industries drinks of industries (Digi) show that, since 2005, They closed on average 114 factories of this type per year. The highest percentage of closures occurred in rural counties, such as Limerick, Roscommon and Cork, while Dublin recorded the lowest percentage. Many of the bars that face the closure are independent rooms managed by members of the same family for different generations.
The luck of finding a successor to maintain the family inheritance
More than 40% of the rural tarsermen say they think they retire, but 84% have no relatives who take care of their inheritance. In the case of an Achill Island bar, the Heineken Company He launched a campaign to maintain his independence. Joseph ‘Josie’ McLoughlin is the owner of the McLoughlin’s Bar, on the west coast of Ireland. It was 43 years behind the bar. He was born on top of the pub and is the fourth generation of McLoughlin who manages the place.
Like many Irish families, McLoughlin is distributed all over the world and has no one to whom Transfer the bar. Therefore, now that he has withdrawn, It is looking for a homonymous who takes on the management of the bar And keep the name of the family at the door.
After keeping the family bar for 155 years, he explains: “I have no one to leave the factory e I resigned me to look for a buyer outside the family And see how my name has been lost in history. This would break my heart.
Your relationship with the bar It is the legacy of different generations. “The name of McLoughlin is intertwined in the same fabric of this pub. The last 50 years have been incredibly rewarding for me and I would like this story to continue Find a descendant of McLoughlin who will carry it forward. If I could guarantee that the name of McLoughlin will continue on the door of the pub within 155 years, I would die happy, “he says.
The Heineken campaign to find an independent owner aims at 88 million descendants of Irish distributed all over the world. Before San Patricio DayThe company has launched an initiative that contemplates the succession and offers a package compared to the new McLoughlin that Includes corporate support, orientation for initial investments and tutoring.
“When we listened to the story of Josie, we knew we had to do something to help him. Pub Ireland are more than places to enjoy a cup; They are experiencing pieces of history, places of laughter, songs and kinship ties, “says Mark Noble, Marketing Director of Heineken Ireland.
“Now that many of these institutions face an uncertain future, we want This is more than an investment. This is a return home, The opportunity to have a piece of Ireland, to serve a beer with old and new friendsAnd to keep the spirit of the pub alive for the generations of next ones, “he adds.
