The supermarket chain Mercadona collected the results of the records in 2024. The company won 1,384 million euros in 2024, 37%more than the previous year, sales increased by 9%, to 38,800 million (1.8 billion of 1.8 billion generated in Portugal) and the market share in Spain was 28.2%, after winning 0.7%.
The president of the company, Juan Roig, declared during the presentation of the paternal counts (Valencia), that The economy “works very well” in Spain and PortugalIn particular by the attraction of tourism, “the most important economic sector” that must be “caring”. He also justified the good work of the brand in other factors, including the improvements in management, productivity and efficiency that led him to obtain his best historical data of profitability.
A lower weight of kitchens in the houses
In 2024, Mercadona lowered the price of 2,000 products, which involved savings of 650 million euros to customers and improved the quality in 500 products, in its commitment to achieve an “efficient” assortment. Roig defended investments in large shops, about 1,500 square meters, with Food sections ready to eatA growing sector for the entrepreneur, since according to him “the kitchen is less important in the houses”, so he expects this “In the mid -21st century there are no kitchens.”
Also, he assured him “Online ‘sale is going very well” And they intend to open a logistics or “hive” center in Malaga, despite having been “very happy” for the activity in Portugal, where for the first time they managed to be profitable, with an advantage of 7 million euros in 2024.
“We have a great model and we make many courageous, unpopular and annoying decisions that we have to take,” said the president of Mercadona, who assured that “customers choose them more and more, the worker is increasingly satisfied and busy; and the supplier feels well listened to”. In addition, he underlined the importance of the company that sees the merchant “A corporate model that, the more it grows, the better for the capital and the rest of the components”. Roig has detailed efforts to reduce the cost of the 2%shopping basket, which this year was possible due to the drop in raw material prices and to obtain “much cleaner linear, with fewer products, but with everything you need”.
Challenges in a global context
Roig stressed that there is “a lot of work” to do in Spain and Portugal, then They will go to a third country when those two are more consolidatedand claimed the Wage increase of workers due to the improvement of productivity“Never with an increase in prices.” The responsible person expressed his doubts about the behavior of the world economy – on a possible recession that said he had no “idea” – and insisted on the fact that food sells “very cheap” globally, but the most important thing is that the entire production chain, starting from the primary sector, must earn money by doing things well and change the processes “.
His desire is that the Mercadona customer will find the same assortment in Portugal and Spain, with the exception of local products of each area and at the same price, with the exception of the differences between countries or in the islands. On the emergence of artificial intelligence, he underlined that “they are not traveling much on that path”, only in some processes such as invoices, because They still have to “digitize Mercadona very well”. “We have a lot of task that improves fruit and vegetables and internal processes”, added Roig, who justified the reduction of the six -members’s management committee in order to reach “a better organization” and said that in principle there is no entry of his daughter Juana.
The president of MercadonA invited entrepreneurs to speak in publicDespite “your risk”, to defend what is proud, as in your case, represents “businessman” and generating value for the company with his company and his workers. “I am physically and mentally well, and while I am so, I am happy to direct Mercadona and I intend to direct it,” he has resolved.
