F-1 of Madrid plays its future with one of the circles that contain the most VIP tickets in the world to ensure about 60 million in income | News from Madrid
At the beginning of the week, Isabel Diaz Ayu is putting a helmet and skiasty on board the Beluta for Carlos Science. On Friday, Hafran mimics a profession to open the F-1 circle work in Madrid, which will be released in 2026. Thus all of this happens, before that, much before that, in IFEMA offices, project promoters, computers take smoke elsewhere in other places? The answer has three letters: vip. Since the Grand Prize race plan, with a capacity of 110,000 people, includes 20,000 places hospitality. According to five sources, this circle is placed on the head of Europe in the department. It is not a simple issue: although prices are not closed, it works with an average ticket of about 3000 euros for this sector, which will only leave the income bill for this concept in about 60 million a year.
IFEMA did not reveal the amount of fees that amount to the owner of the F-1 rights to organize the grand prize race in the capital. What is known is that Barcelona’s annual payment (where the Spanish Grand Prix) and Valencia (which hosted a test) was a dispute between 18 and 22 million euros. This is in the biggest prizes of 50 Well, it has signed a ten -year agreement, until 2035. In addition, operating expenses are added. Heavy board. But just managers guarantee that the work plan developed with Deloitte shows that numbers are gathering.
“We have created a different business model,” Jose Vicente de Los Mozus, head of the IFMA Executive Committee, and the great promoter of the project, defended Friday. “We don’t just want to make a race, but we want to do the F-1 experience,” he said. “For this reason in a circle Material We will have more than 20,000 Hospitals. This is the reason for the first moment in which we saw the durability and profitability of our project. ”Remember this as a contract with a contract with Hospitality Which is expected to invest 400 million euros in ten years for construction, assembly, exploitation and marketing of these areas. “Our business model is clear.”
The number fell with the strength of the earthquake in the F-1 world. For Massodontic, because Barcelona, for example, has 5,000 places of this kind. For sabotage in the European market, where the balance is not Paraguce. To check this on the continent: Is there a lot of appetite for F-1?
“This is many tickets, not from a point planningBecause the space they have, but from the point of view it is difficult to market, “a source known as the interior in F-1” explains. In many great prizes, the price of these tickets ranges from 4000 to 4500 euros, and this price that you sell is more than 4500 or 5,000 tickets. “But at this price does not sell 20,000 or jokes”, stresses. ” Partners From the circle and F-1 ″, he adds. “It is an ambitious plan, an expression that is used as an expression of expression that they believe will not sell.”
However, this opinion is not shared by another ocean that is unaware of Madrid’s structure and with the knowledge of how to manage the Grand Prize race.
He says, “What Madrid puts out in terms of the American circle.” “They are similar characters for Miami, Las Vegas and Austin …”, stressing. “But in the field of historical circles, in the European region, nothing can reach these numbers,” he confesses. “And around the engine, there is a market. It is a global market. Global. For this reason it can be sold: if he is a Spanish customer, because no, but 60 % of these packages are sold through agencies for people from outside Spain.”
100 million incomes
In IFEMA, axes of the institution were obtained, participated in society, the city council and the Chamber of Commerce and Industry, that prices are “European”. That is, participated with the American circles, but not the bill, more large in the United States.
In parallel, IFEMA wants to click on all the capabilities of the event: it explores what they call “this afternoon from F-1, organizing concerts, exhibitions and exhibitions … to take advantage of the 12 wings that facilitate the provision of brands sponsoring its customers” VIP “.
As this newspaper advancesMadrid expected in February 2024 a Formula 1 Award is more expensive Lester from Barcelona. The plan that was managed then assumed that, depending on the category, the ticket price varies from 275 to 1,200 euros; Two regions hospitality Or senior characters will shoot between 2700 and 4,600 euros; It will meet up to 140,500 spectators in IFEMA when the circle is already in full performance. This was the average price of 469.80 euros, compared to 360 Barcelona; And 3,480 for VIP, compared to 1997 of the other Spanish Grand Prix.
These numbers, calculated at reference prices by 2023, will increase at least every year depending on inflation, according to the work plan that the organizers work, it is always possible to change before the F1 decline in the capital of Spain (2026). If all entries are sold at these prices, the income will start from this concept from 100 million. However, it emphasizes the IFEMA source, the final prices will not be officially known until the organization offers the commercial plan for the Grand Madrid race. MaterialCall him.
