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Kantar media statement in hearings on Monday and these “extreme cases”

This Monday, April 28, Spain – Peninsula – Portugal suffered from an unprecedented interruption that left both the country without lightS. The hours passed until the various Spanish regions began to restore Electrical suppliesToday, 100 % of the request is still not recovered.

The media made An exceptional work to inform the citizensAlthough there are much less resources – the majority managed to continue working with emergency generators – and with a significant lack of information. In this context, lThe radio has become half the distinction.

But what happened to television? The truth is that the chains continued to work, despite their awareness that many citizens They could not watch TV (With the exception of the Canary Islands, CEUTA and Melilla).


Igor Gomez in “Al -Akhbar”.

RTVE

This has completely affected the public data. In addition, it should be noted that most chains, such as 1, Telecinco or Antena 3and They modified their programs And they did information offers.

Looking at this position, Kantar Mediaand A specialized company In measuring listening sessions published by the results of the previous day, I issued a communication.

As a result of the generalized electricity that affected the entire peninsula region yesterday and early today, At the end of the communication process with the panel homes, a global theoretical productivity of 83.07 % was achieved With three areas with much lower products than 80 % (Andalusia, Castilla La Mancha and Galicia), you begin to explain the company.

Angeles Blanco and Isabelle Gamenies.

Angeles Blanco and Isabelle Gamenies.

Telecinco

“Given the low public productivity mode, We will use a second window of planned home calls for these extreme cases This will allow to restore contact with the houses that you could not contact in the first window. This new window is opened today from 08:30 at 11:30 this morning, “and it is added, and the procedure they will do.

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Finally, Kantar Media notes that “expectations are that with the second contact window we can Productivity recovery in all fields Thus, you are able to publish the data corresponding to April 28 At 3:00 pm today“.

“We hope that with this procedure, we can distribute full data for all areas that exceed the productivity of more than 80 %. However, if this process continues after less than 80 %, the data corresponding to areas with productivity is greater than 80 % will be published, Transfer deployment of areas with low productivity the next dayThey add.



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