The “Fatah” league will be for the values of the Brazilian clubs, and it evaluates XP
CNN SPORTS S/A, this Sunday (16), Rodolfo Moris, sports coverage and entertainment in XP investment services, believes that the Brazilian Football Football League will be essential to increase the club group.
“When we look at Europe, especially Premier League And La Liga, we note that post -construction movements were very favorable to clubs, with increased revenues, infrastructure improvements, and increasing fans’ participation, which we also expect to come here to Brazil, a country that has all the necessary attractions. (…) I think the league will be to open a greater value for these clubsClear.
For Moris, it is necessary to bet on football as a product, specifically to unify the standard and increase the recipes.
“Clubs are already committed to generating this monotheism and creating a new product in the league in Brazil. In fact, it will be the case, you are creating a new product, and a new championship replaces the Brazilian championship that the clubs, which are organized by the clubs that contain all the strings and incentives that are actually growing, as we have seen in other markets.”
Despite the delay in Europe, the formation of the league appears closer to ever. Brazilian clubs today are divided into two blocks: Libra and LFU. Despite the initial difficulties and breakthroughs, the blocs have already begun to unify sales of image rights, as it will happen for rights Series bFor example.
“I cannot tell you what this schedule will be, and how it took it, but what I can say is that the time when I was in this process to this day, I think We had no time soon and very optimistic about this monotheismMorris said.
Increase in revenue
For Rodolfo Moris, from XP, La Liga can serve as an example of the amount of Brazilian football that you should win from the formation of the league.
“When we look at the movement that was made in the Spanish league, after unifying the rights of the media there, they had an increase ranging from 50 to 90 % of revenues in the years that followed this centralism.
CNN SPORTS S/A.
com a xp, o CNN SPORTS S/A. It reaches the 86th edition. The program is presented by João Vitor Xavier, and is behind the scenes for a billion market, one of the most profitable in the world: sports.
On the agenda, the most important themes in the industry in the world of football, from the perspective of economics and business.
