Genius innovation awards in Santander are distinguished by the best advertising campaigns

“There are campaigns part of our group image.” This phrase may summarize with a few words of the qualities that the winners must collect in the advertising sector through the genius awards. In times of artificial intelligence, rapid consumption of content, lack of interest, originality and boldness remains in campaigns that exceed and challenge forgetfulness. Because what was innovative yesterday, today is eternal. Those ideas that shattered the templates can be seen again on Thursday at the eighteenth edition award ceremony, in Santander, where the Monanis newspaper was a half host.

And if there is nothing missing in the prizes, it was talent, among all companies and agencies that perfectly implement the brainstorm so that the reception device of these campaigns is interested and meets the brand announced. One of the great examples and evening winners was the “General Steal” campaign for Riverfira, Netflix children with the work of CYW, Havas Media, Youplanet, Globant, Archetype and Havas Play. In the first announcement of this year, the film was not seen during the bells in Puerta del Sol.

The jury in the competition, organized by Vocento. The comedian Daniel from the camera.

The entertainment and broadcast platform, Netflix, was the other great winner at night. The campaign earned him with Kentucky Fried Chicken, the award in the brands content. In addition to the work implemented by PS21, Meme, Andtonic, CAABAL and Media Arena. With the launch of the second season of “Game Del Calamar”, the fast food restaurant series decided to create a list and have an idea of ​​performance with the most important content creator in Spain, IBAI LLANOS, which is the game in which the participants who fell in the stairs were eliminated. A combination of mental and strategic games to achieve the largest live broadcast created by a trademark.

Also, it was not left with the activation award and the brand experience in which Carlos Carraz was able to gesture like his company, “Alkarslim”, to revolutionize social networks by leaving mysterious messages when he wrote in the camera at the end of his party with victory. It is logical phrases such as “See You Soon” or “N” when the American company and the Murcian player announced the launch of this year’s documentary. Work carried out by David Madrid.

Establishing attention

If something distinguishes all the distinguished campaigns in genius awards, it is the ability to surprise and generate “noise” among consumers. This is the case of “J % B, The Great Night” for Rocky PHD MEDIA, DLAUNDRY and Samy Alliance who won the award in social influence campaigns. A new awareness project so that people with disabilities can participate without barriers in nightlife.

More than one felt sympathetic to the Pernod Ricard campaign with “Ruavieja, which is a group to see us more” by Darwin & Virne, which is discriminatory to social media and the use of influencers/creators. A reminder that sometimes it is simpler than it seems to remain with family and friends through four words that break the ice.

One of the most surprising campaigns that surprised thousands of Madrid metro users is the campaign “from Marina Britto?” , Written by David Madrid, for JCDECAux, who won the printed innovation award. Advertising areas on transportation with Instagram images of three years of 100 years have acquired the attention of many curious people who did not hesitate to follow the account and hit the followers of women.

For problems, great solutions. This is what they had to think about from the royal theater with the “Opera, Diva” project through part of the NTT data. Francesca, the first woman to compose a full opera, through the permitted artificial intelligence through the Life neighborhood 243 schools to increase the interest in opera among young people from 16 to 18 years.

IKEA was awarded the Business Development Award for the “Ikea Live” campaign from IPROSICT, Sory Lab and ISOOBAR. The actual time entertainment method to improve the purchase service and users can interact with the Swedish store experts through the chat directly.

The ceremony ended with the intervention of Juan Pedro Diaz, the commercial general manager of the VoCento Group, which was first shown at the Genius Awards ceremony and was responsible for revealing the place where the prizes will travel next year. The talent of advertising will move to Barcelona.