Monday, 19 May, 2025, 19:07
On a small street in the middle of Salamanca, Bitter Vintage is located in Meléndez, 5 – it’s not just a store: it is the embodiment of a dream that started Yoli and David nearly a decade with great enthusiasm and very few resources. Its area today is a sign in the city for those looking for more than one clothes: a lifestyle betting on sustainability, originality and love for beautiful and industrial things.
They started organizing markets in the center, if I saw seven years ago, I saw the street and public transport to a couple full of clothes and with the group of the coat they Jelawalnlamka from side to side; They were them. Since then, they have continued to choose clothes with a lot of care until they were combined, initially in the Plaza del Austa for a period of three years at the center.
Yoli and David follow a basic principle: presenting high -quality outstanding clothes, and chosen clothes, which are far from the large sentence containers that dominate part of the current market. “Traveling to choose clothes ourselves costs more time and money, but this is the only way to ensure what we want to offer,” they explain.
The bitter does not understand fashion as a superficial thing. For them, every dress tells a story, wearing clothes is a silent but strong way to express who we are. In his store it is not about accumulating, but about finding unique pieces accompanying – and know – for those who take them for years.
Sustainability is not just a slogan for them, but rather the focus of their philosophy. They criticize the excessive textile production system, warn against the environmental impact it generates and defends that the second hand is today one of the most consumed fashion. “You cannot be an environmental besiege in a capital system without reducing consumption,” they point to condemnation.
Amarga managed to develop over time, and adapt to directions without losing its essence. They say: “Our customers have grown with us, it is luck.” If his fans in the first years are mostly young, his customers today cover people between the ages of 20 and 50 who appreciate quality and originality, as well as passing fashion or even, why is fashion ultimately patrol and everything returns. What is certain is that it is the place where you can find clothes that you will not stop putting, such as that jacket that sticks to all the shirt or that shirt that provides you with any occasion.
But the difference is also that they only sell clothes. The bitter store is Space that breathes aesthetics and creativityWith a selection of handicrafts – interpretation, jewelry, individual puzzles, leaves … – even local projects. “When we travel to European cities in search of clothes, such as Amsterdam, we ultimately find creative spaces showing very special pieces and we love to be able to bring them to the store, with some brands, we are the only point for sale in Spain,” they explain.
Although they have already achieved part of their dreams, they continue to think about evolution and betting with certainty “from Salamanca, you can also do great things.” They want to be able to form a broader team, reorganize creative workshops and create cultural events … even even reach a store in another city such as Valencia or Bilbao, what is clear is that their creation must continue to reflect the way to understand their lives: without calf, care about all the details and imagine the next step with the illusion at the beginning.
Behind every hangers, from every angle carefully decorated, there is a continuous work story, love for the detail joint and a brave bet to live on what they believe in. Because for Yoli and David, the bitter Vintage is more than just a store: it’s his life.
