Forty years in the sector, four decades between electronics. Antonio began in this sector when he was barely twenty years old, and the next next next will be. For life in this work, it differs from that time and equality with the usual. Remember the first years in which he went to work at the time Ecoradio. That company that came, but two others were born, and Antonio continued in one of them. “I don’t know how to say how long does the company take because we do not find the actions of the constitution but about 55 years old,” he explains.
Years later, the owner of Alcar and Antonio formed a community and just a few years ago, staying with it. “We bought your role in 2019,” he recalls. The work was not the only thing that changed, but the sector to which he belongs also lived periodically. He says: “30 years ago in Salamanca, we were three years old, and there were no large surfaces,” he says. The first radio devices of valves and the first TV devices, cut into color broadcast. “It was completely different, and they were all small family companies,” he says.
What was normal previously, and now is the exception. Antonio says that online sale was the great enemy of this sector: “We can be able to compete in prices, but we cannot compete in conditions against the Internet.” However, there is something against this giant who has nothing to do: attention, experience and specialization.
While we are there, a couple sent by Mediaramarkt enters because “there is definitely there.” Minutes ago, Alkar workers told us this reality. “Many people come from these sites because we know the product,” and confirms. This is the largest wing in local trade, even more than that, in a specialized sector like this. Antonio says: “Many people do not know what they need to talk to in the end,” Antonio says.
From valve radio to artificial intelligence
Who would have told Antonio forty years ago that what would revolutionize the electronics would be artificial intelligence. Future voice. Even today it looks. “The issue of computer science, security systems, warnings and cameras have evolved,” he says. What was already pardoned at that time, and this is this continuous development. “Things come very quickly and they are very surprising changes, but you have to adapt to what the customer requires and work,” says Antonio.
And in this process they are. Evolution and learning do not fall behind in a particular dynamic sector. He says: “We are working hard with professional clients and there are many who have been with us for years.” This mutual relationship that has been preserved over the years shows that Alcar, as well as business, is the definition of quality and good care. “We are trying to solve the best possible way,”
Lifetime store
The majority of customers who come to the Alcar store in the Gran VA are the elderly. “You buy young people online or in large surfaces,” the workers are commenting. However, such spaces are the savior guard for those who do not have an online purchase or move to other facilities. “They are people who come here to buy for life,” he says. Confidence in advice and relationship after many endless years, the opposite, it is enhanced over time.
