Tourism Adviser, Angel Fernandez Silva, presented a new campaign to promote tourism in Salama in Madrid. “Salamanca touch the sky”, the title of the promotional place presented in ARPA and Fitur, is the demand for this campaign that will last from the middle of this month until May 18.
The main goal is to strengthen a group of visitors in Madrid, with Madrid represents 20 % of national tourists in Salamanca, with an average accommodation of 2.18 days. 70 % of Madrid who came to Salamanca are tourists who spend the night in the city. The Spanish capital also forms the main pillar of international tourists.
The image of the campaign invites you to enjoy the city with the experience of “touching the sky” in Salama, and linking it with positive and exciting sensations. It reflects the special relationship of the city with the sky, with a double symbolic message. On the one hand, he refers to “Salamanca Sky”, a photo work for Fernando Galligo, which can be enjoyed in small schools at the university. On the other hand, it attracts attention to the tourist symbols that allow the escalation of the city’s aspects and enjoy their views: Ionos in the cathedral, and Scala Coeli at the papal university, which are the spaces that will improve and expand its visit during 2025 thanks to the tourism sustainability plans in Salamanca.
The city will be present in a circle consisting of 120 digital screens and 9 digital screens in Avenida de América, Plaza de Castilla, PRINCE PíO and Elipical Plaza and Moncloa, a procedure that allows maximization of advertising in Madrid and provides the ability to divide it specifically, which is attached to this on this The appropriate appearance for the public.
Digital circuits are recorded in Madrid transport exchanges at a weekly rate of about 70 million effects. They are nervous points for urban transport to seize the masses in the movement, and the meeting point of the transport network that aims to link travelers who reach Madrid mainly by the bus between the city near to link them to the main transportation of the city: the subway, bus, formulation, and cercanías. They are also consumers centers that offer different services: fashion stores, cafes or restaurants, where the waiting time is high, estimated at 15 minutes.
MUPIS digital departments provide the best quality of photos to accompany millions of daily travelers, in arrival, lobby, corridors, stairs, waiting areas, transportation doors and nearby trains.
The campaign includes Mobis in strategic spaces, to ensure maximum visibility in travelers. 3 x 2 screens are located in front of the mechanical stairs, a place for the great vision of travelers. MUPIs digital and 3 x 2 screens have a high memory index and a bad reputation. Average waiting for people who use exchanges is ten minutes. In general, five times a week, eleven months per year, and always the same round
The “salamanca tissa sky” images will take turns in support, in the week in the five exchanges. It has been shown since March 14 in the Plaza de Castella exchange, in twenty Mobis and two screens. This is the main arrival of the northern region of Madrid: Paseo de la Castellana / Plaza de Castilla, which is related to a high business area, is next to the European door (Torres Kyu), four CTBA and Caleido Torre. The digital screen has 2.9 million weekly effects and a total of 24.3 million weekly effects.
In the Avenida de América exchanger, the promotional image will appear during the week from March 31 to April 6 in the twentieth of Mobis and 3×2 screen: it is the main access to the airport and IFEMA and covers the eastern and northeastern region of Madrid. The digital screen has 1.3 million effects per week, and the Mbis contains 19 million effects per week.
With more than 18.8 million weekly effects (on the large coordination screen) and 3.7 million influences with the digital Mobis, Prince Pio’s exchanger is the main arrival to the western region, and it is related to the historical center in Madrid, which is next to the Prince Pio Shopping Center, and the Great Caixabank and Madrid RíO Theater. The campaign includes half a scale of Mobis, for 4 weeks and a screen.
The digital circuit in Moncloa and Elliptical Square includes a 60 -mobis and five private screens. In the Moncloa exchanger, which is recorded No. 3,213,989 a monthly traveler, the presence in Mobis will be the week on March 24, and on the May 5 screen.
At Square Ellempical Square, which records No. 667,907 a monthly traveler, the campaign will be displayed in Mobis a week on April 14, and the promotion of screens will be held on the week on May 26.
Draw on Instagram
As part of the strategy to inflate the impact of the advertising campaign on Madrid exchanges, Instagram will be launched with the aim of encouraging public participation and generating more spread.
The prize will consist of two visas from two visas to two people to two perspectives of the Ionimus Cathedral Towers and those of Clereía Scala Coeli, the leading symbols of the campaign.
