Spanish companies Dembark in TeMu and opens the Iberian pork road. From Guijuelo, Don Iberian, which is a sign of these products, has made a leap to the e -commerce on the Chinese platform, which provides the national product with access to consumers from all over Europe.
Don Ibrahim is a family work that is already going through the fourth generation after aliex Fernández has alleviated the company founded by his grandfather. It was specifically with Fernández when the epidemic sparked a decisive challenge to the company: “We realized that we needed more than one useful location. If we wanted to survive, we had to sell online. ”Fernández remember.
The temporary closure of the material store in the complete health crisis is accelerating digitization. After that, Fernández launched an internet store and created a new brand, monjamón, with a renewed image and thinking about conquering the palate from the young audience and gourmet. Climbing will come permanently with Timo’s appearance on his way.
TEMU, National Product Show
The e -commerce platform has proven to be an ally of producers such as Don iberian, who has moved from distribution exclusively since its factory and small gourmet stores, and rejected large chains to preserve its literal model, to sell it in Germany, Sweden and other European countries without giving up its principles.
In addition, in Don iberian can maintain control of their brand, reach new customers and maintain fair prices without sacrificing quality. “We do not produce on an industrial scale. We are working with local farmers and controlling each step of the process. “We want the consumer to realize this difference,” says Fernandez.
In this way, shipping times are largely reduced by buying this type of product through TEMU, since they are identified with the “local warehouse” badge and can until one working day reach.
Glorious products Network
Doni is not alone. Other companies such as All Delicious resorted to Temu to reach the international fans. They distribute high -quality Spanish products, such as JaenCooop virgin oil, and they are already planning to expand in Europe.
“We want to be a good Spanish producer within the reach of everyone, not just for restaurants, and TEMU shares this vision,” says Juan Silat, a spokesman for every delicious.
To protect consumers and ensure the health of gourmet products, TEMU requires certificates such as IFS (international distinctive standards), which guarantee safety and quality throughout the chain.
“It can be a long process, but it deserves it,” said Sjo. “The customer is confident that he buys the original.” Fernández agrees to: “Technology helps, but do not replace when you know how to do it. Our goal is to maintain traditional methods. This appears in taste. Thanks to Timo, more people can check it. ”
