Cambridge, Massachusetts* – Measures Commercial definitions to Donald Trump Brought The degree of uncertaintyEven larger for those who have been in danger for a long time.
“It is very confused for my taste. I think It is good to cause some shakingGross the structures. And yes, the United States is shaking. But I think they are Exaggeration“These Jorge Paulo Lehman In the 2025 edition of Brazil conferenceThe event that brings together the Brazilian society in Harvard.
“I still believe us a lot USA – In American philosophy and in entrepreneurs in the country. It will work out, but no one Knows How Long This Uncepty Will Last, “SAID The Brazilian Businessman, Who has among his Business the Largest Brewery in the World, Ab Inbev, the Brazilian Retailer, American And the American fast food network Burger King.
One of the greatest Brazilian entrepreneurs, Lehman assumed the task of conducting interviews Brad JacobsThe author of “How to Keep a few billion dollars” and a kind of Serial deals maker. At least five companies have been included in the American bags and were disposed of from oil and gas to waste management. He is currently before ✔The company that has been created slightly more than a year ago that is used technology for the building materials distribution sector.
But even for Jacobs, it is still difficult to predict the place of US government trade measures. “Even if the United States wins”Commercial war – It is possible, as the United States consumes more than export – the method can leave signs. Trump supports suffering because others suffer more. From the point of view of work, I see this moment High fluctuationsHe answered. But not on a question from Lyman. Brazilian is called to the federal deputy Taba Amaral (PSD), which watches the Mega -Entrepreneur conversation in the first grade of the crowded Harvard Science Center, asks (and did not leave the opportunity to pass).
A High fluctuations However, it can be an ally in the Jacobs viewpoint. “When prices start from reality – by panic or orgasm – good opportunities arise,” he says.
Jacobs saw a window M & as It opens. “Many people are afraid to buy, so the assets are cheaper. For those who know how to sail in turbulent times, it is an appropriate time. For those who do not deal well with uncertainty, It can be dangerous“
Less than a month ago, the billionaire announced the purchase of the company Lighthouse roofing supplies For $ 11 billion. The idea is to use Beacon as part of a larger plan to form a company to distribute building products with annual revenues of up to $ 50 billion.
More artist, least manager
Like lemann, Jacob is an experienced negotiator and buyer. He built UNITED WASTE SISTEMS, a company that collects and managed garbage in the United States, then sold for $ 2.5 billion. With these funds, the UNITED RENTALS, a heavy equipment rental company such as Forklifts and Construction Ranes, which has become the largest equipment rental company in the world.
Then came the Xpo logistics. Brad took a small airline and turned into a giant logistics of $ 17 billion, which helped companies transport goods across the border, cities and supply chains.
In 2021, Gxo Logistics, which runs high technology warehouses for international brands such as NIKE, Apple and Nestlé – organized, packaging and sending online orders with robots and automation. Now builds QX.
When Jacobs was asked, when asked about his youth, he says he still sees himself “a teenager, full of energy”, but it was the taste of childhood music that affected him in the work profession: “Because of improvisation and teamwork.”
Jacobs, more artist than the manager, with his words, says he must have an innovative look, he sees different and risks – and persuades others that this is a good choice.
“Being the CEO is like working in the emergency hospital.
But Jacobs leaves the spoiler on the central topic of his book: “Discover what you really want to do with life. Many people say they want to be a billionaire – but it will really be? Being the billionaire is exaggerated.
*The journalist traveled when inviting the Brazil conference
