AMMAN – In one of the popular markets in the center of Amman, Nisreen al -Hajj wandered in search of an elegant coat that she wears during the sacred month. The stores at the time were preparing to receive customers and the facades were filled with remarkable conceptions.
In one of these small stores, Rima Al -Saadi received by a smile as she showed the latest embroidered dresses of this season and the prayer clothing decorated with elelegations of Islamic inscriptions.
“Ramadan is the most seasons we expect as small project owners,” explains Rima, where the sacred month brings its new customers and doubles the sale in a remarkable manner.
In recent days, market dynamics have changed and new consumption models have emerged, which prompted many small projects to recover. From Ramadan dresses to traditional accessories and juices, and meals ready for oriental candies, entrepreneurs took advantage of this momentum to provide products in accordance with the spirit of the month, taking advantage of growing demand and heading for seasonal purchasing.
Today, with Ramadan approaching its end, the question remains: how did some take advantage of this month? Was the experience different? Will he continue, or will he soon disappear with the end of the Ramadan atmosphere?
Two months before Ramadan, Rima Al -Saadi was immersed in preparations and the selection of fabrics, design of dresses and social media promotion, everything was part of his plan to ensure a successful season. Customers are looking for elegant and comfortable parts that are suitable for family and prayer visits, and for that, I wanted to present conceptions that mix the traditional and modern taste.
With the launch of the sacred month, his media accounts were filled with photos and videos of his new training. Special offers with which subscribers have interacted and intense digital marketing, all the tools that have become necessary for the success of small projects in Ramadan. “Digital marketing has become the basis of our success, all the more this month, because people are looking for offers and distinctive products online,” she said.
On the other side of the market, Ahmed El -Gammal continued to prepare Ramadan Juices, a project he started three years ago. “Ramadan is a season,” says Ahmed, carefully filling in Caroul bottles, dates and the moon of religion, stressing that demand largely increases on cold drinks and high quality, which means that customers buy from their products.
Today, at the gates of the end of Ramadan, the owners of small projects live the top of their season, benefiting from the season and the main trend towards Ramadan products.
The success of the Ahmed El -Gammal project would not be carried out without its dependence on electronic delivery and the marketing service. In the past, he relied on direct sales, but after the launch of a small electronic store on Instagram, requests increased considerably, in particular with special offers for the first buyers.
The opportunities are not limited to Ramadan juices, but rather extend to owners of domestic projects in the food sector, such as the preparation of ready -to -use meals and traditional candies. Umm Ahmed, who manages a domestic project to manufacture Al -Qatayef et al -Mamoul, confirms that Ramadan is his real season, because people prefer to buy candy ready instead of preparing them at home.
Changes in the Ramadan market are not limited only to small projects, but also reflect a change in consumer customs, according to the Sociology specialist D. Hussein Khaza’i, the month of Ramadan creates a different model from the rest of the year, because the priorities of the purchase are clearly changing.
He notes that people tend to spend more during Ramadan, whether on food, clothes or gifts, and this is due to inherited social customs that make Ramadan the month of family gatherings and donations.
Khazai confirms that there is an increasing tendency to support small projects, because many prefer to buy hand or local products instead of imported products, giving entrepreneurs a golden opportunity to grow and attract more customers.
From an economic point of view, the social economist Hossam Ayesh estimates that the month of Ramadan is a period of prosperity for many projects, but he underlines the importance of good planning to ensure real profits. Ayesh shows that small projects that start their preparations several months before Ramadan and define smart marketing strategies to make more important benefits compared to those that work at random.
Ayesh highlights the importance of following three main strategies to ensure the success of small projects during the month of Ramadan, such as effective digital marketing thanks to the use of social media, cooperation with influencers and the launch of advertising campaigns targeting appropriate groups, which helps to reach as many potential customers as possible.
In addition, the improvement of electronic connection and payment services with customer preference for fast and easy purchases, offering electronic payment options and a reliable delivery service improves project attractiveness and facilitates the purchasing process.
Despite the major opportunities offered by the month of Ramadan, some small projects are faced with challenges, such as high operational costs and the management of increasing requests within a short time and demand often exceeds production capacity in certain projects, so that the adequate pre-plain and stock equipment are necessary to meet the needs of customers without delay, according to Ayesh.
With the economic and social changes that Ramadan brings, this month remains a golden opportunity for entrepreneurs to succeed. Good planning and intelligent marketing, and the supply of products that simulate market needs can transform the Ramadan season into a strong starting point for the growth and sustainability of small projects throughout the year.
